StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Dissertation example - United Kingdom fashion retailers' strategies of internet branding

Only on StudentShare
Pages 8 (2008 words)
United Kingdom fashion retailers' strategies of internet branding
With the introduction of internet, the online fashion retail industry has been able to grow and at the moment it is growing at a rapid pace (SAS and Verdict, 2011)…

Extract of sample

United Kingdom fashion retailers' strategies of internet branding Introduction The United Kingdom’s fashion industry is one of its most vibrant sectors of its economy. Characteristics of consumers of this industry make it a customer and brand driven market-place. In order for brands to compete successfully in this industry they need to be market driven, meaning that they need to design their unique selling proposition according to the needs and aspirations of the customer segments they want to target (Wol?nbarger, and Gilly, 2001) Diversity of customer preferences presents attractive opportunities to manufacturers and retailers of this industry. Consumer behaviour and preferences have been changing with the passage of time, and today consumers can shop from anywhere.
The marketing and branding strategies adapted by the online fashion retailer play an important role in increasing the sales of the product. Moreover, appropriate online branding strategy reduces the risk of the failure of the product (Laroche, Habibi, Richard, and Sankaranarayanan, 2012). Moreover, it allows organisations to reduce their marketing costs and thus they are able to reach their customers easily and in a cost effective manner. Therefore, the significance of the online branding strategies cannot be ignored in the online fashion retail industry.
The research study and its findings will be useful for different analysts, economists, researchers and fashion industry participants. The most important aspect of this research is that it analyzes the strategies that are needed by online retailers to succeed. ...
Download paper
Not exactly what you need?

Related papers

How advertising strategy for luxury brand changing to take account of using internet for customers
The paper tells that the advertising strategies for commodities pertaining to the luxury class would certainly differ from normal day to day use products. Anderson and Vincze state in this regard that advertising activities in relation to luxury products endeavour to focus more on making the product exclusive to the public eyes. Thus in order to reflect the exclusiveness of the product the…
10 pages (2510 words)
Impact of Financial Meltdown on Luxury Fashion Goods Market and the Way Forward Online Selling
The paper tells that during the last decade, the international economy has witnessed inflation, recession and other serious economic hazards. It had raised serious concerns for the future of world economy. The developing countries of the world were most affected in the economic turmoil. This also had an impact on the global fashion commodity industry. To counter the effect the industry players…
37 pages (9287 words)
Explain why you have selected this age group give reasons 14 …
41 pages (10291 words)
Product and Branding Strategies
But overall the two main competitors of BMW are Mercedes and Lexus (Carscoop 2011) All these names are of the luxury car manufacturers. The reason that BMW automobiles are different from its competitors’ vehicles is that BMW offers a wide range of vehicles from luxury to sports cars. BMW vehicles are different on the basis of its design. BMW vehicles are designed keeping in mind the biasness…
3 pages (753 words)
Branding, Pricing and Distribution
Therefore, to gain their trust the company shall reveal information about their product, and the vision of the company about their customers will entice them to learn more about the company and their products (Okonkwo, 2007). Competitive Pricing In developed countries such as United Kingdom, the competition is very high because many companies are trying to satisfy their customers with discounted…
5 pages (1255 words)
The Fashion brand (re- branding the high street)
The company has stores in United Kingdom and other countries. Karen Millen was founded in the year 1981 through the partnership between Kevin Stanford and Karen Millen. The brand continued to expand through acquisitions and partnerships. The company trades from 46 concessions and 84 standalone stores in the United Kingdom and Ireland. The company has spread to 23 countries and has 16 international…
8 pages (2008 words)
Fashion Retail Marketing
The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK. This online retail brand has emerged as one of the favourite destination for youngsters, looking for fashionable and affordable brands. This report analyses the brand value and the strategies…
18 pages (4518 words)