This should be geared towards addressing most of the challenges and needs that the society may be n need of. Therefore, through incorporating the triple bottom line theory, this paper will explore on how brands should create shared value (Junge 2011). Triple bottom line principles Social structure of the society One of the main characteristics of triple bottom line is the social structure that a brand is exposed too. For any social structure, the individuals expect that, a business that is being carried out should be beneficial to all the individuals involved and contributing to its success. This involves the laborers in the fields, the region and community in which a business is being conducted by a corporation. Therefore, for a good social structure, a corporate must consider the stakeholder and the labor interest to be interdependent (Cunningham&Cunningham 2004). Part of the social structure consideration is that a corporation should make profits that are based on the raw product and labor considerations. The raw material producer should not be given what they deserve. Some companies ensure that the raw material producer always has very little to benefit from. For example, the cement processing companies should consider the raw material value and give enough returns for the extraction of the raw material. The final product matters but if it was not for the raw material then, there would be no cement being produced. It is thus important that all the social aspects are put into consideration (Cunningham&Cunningham 2004). The labor department should also ensure that, there is no child labor in the company. The use of child labor is a form of exploitation and child abuse. More so, there should be fair wages given to the laborers of a company. The wages should match the type of work they do. Some companies undermine fair wages to their employees. This includes extra working hours under extremely tough conditions with very minimal wages provided to the employees. Some laborers even go the whole day without any allowance for food and water (Rauch 2012). It is thus vital that, considering the social structure, a company considers fair wages and also fair working hours. Providing facilities for health care of the community which is part of a business is vital and offering of education in relation to the products and their impacts is also important. For example, if the use of a certain brand of soap has side effects to the animals, then, there should be precautions on how to handle this type of soap and keep it away from pets kept at home. If all these practices are put into place, it is likely that a business will flourish with the customers and employees put into consideration hence, positive outcomes (Rauch 2012). Environmentally friendly Creation of value also entails considering practices that are sustainable in relation to the environment. The products that are produced by a company should ensure that there are minimal negative environmental impacts. Environmentally friendly and sustainable practices involve incorporating of minimal consumptions of energy resources. This should be carried out with the intention of conserving environmental resources. Better options of energy use like the use of renewable forms of energy should be encouraged (Ganesan 2012). Through this, a company involved in a business should be able to incorporate the reduction of waste
Marketing: Brands Creating Shared Value Name Tutor Institution Course Date Brands Creating Shared Value Introduction One of the key problems that is experienced in our societies is the based on how business is carried out. For example, the capitalist system is currently under scrutiny due to its nature…
The companies need to carefully analyze the advantages and disadvantages involved in outsourcing decisions. The reasons for outsourcing are multifarious, though the important determining factor being availability of cheap labor in the emerging economies. In the present case of GO Software Company the customer service operations are proposed to be outsourced from an Indian company.
Small and medium enterprises exhibit a variation in terms of market orientation as well as brand orientation. A critical assessment of the growing, stable, and declining SMEs reveals considerable differences in terms of strategy and policy formulation to respond to the contemporary market trends (Reijonen 2012).
Ltd. (AAC.AX) and Activex Limited (AIV.AX). All the three companies have at least five years of historically adjusted closing prices ending on Dec 31, 2012. Australian Agriculture Co. Ltd. is a leading provider of beef and agricultural products operating in over 19 cattle stations.
Even within the same country, mortality can change due to differences in environmental or cultural factors. Also, a population’s age and gender composition can cause variations in mortality rates. Truly speaking from a Statisticians viewpoint it becomes extremely necessary to analyze mortality or disease in two locations by not just collecting a death rate data but to find on the impact of various factors or variables impacting the population in the two areas or at two scales which might be spatial factors such as the local natural or built environment or cultural factors that influence a rate.
Name Instructor’s Name Subject Date Working with HL7 Version 2.x Messages HL7 Version 2.x is a unique messaging system that follows a distinct protocol in the coding and decoding of patient information. Depending on the structure of the compiled message, it can be interpreted to give varying types of information, moreover, its segmentation and acute declaration of data types prevents the confusion that looms in its structure.
Qualitative and Quantitative market research are two different types of research. Qualitative research is subjective in nature and explores the opinions and ideas of people within the market. Qualitative research can be applied in cases where the marketer needs to understand the impact of certain advertising on a group of a target market.
The ability to cooperate and live with the colonizers was certainly an important aspect in this regard. The colonizing frontier of inclusion connotes the intermixing of cultures between the colonizers and the natives while the frontier of exclusion means that settlement occurs in a manner where there is little mixing of these two cultures.
4. In a sample of 56 addicts, 28 were given a new drug to help them overcome their addiction, while the remaining 28 were given the current drug. The following is the output from a randomization test for the difference in the proportion of addicts suffering relapses.
In this chapter, Isaiah is inaugurated to a greater degree of prophetic office. The chapter gives an introduction to God’s people, that although they are sinful, they are called. It is here that God makes
As the report declares Local Area Networking technologies utilizes the concept of Local Area Network (LAN), which refers to the data communication network that connects computers, terminals, and printers in a building or within geographically limited areas. Wireless links or wired cables could be used to connect devices within a LAN.
15 pages (3750 words)Assignment
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