Business Letter And Literature Summary - Essay Example

Only on StudentShare

Extract of sample
Business Letter And Literature Summary

Studies conducted with respect to customer retention have focused on the manner by which the customers respond once the issue of service failures has become an important aspect thereof (Zemke 1995). Parenthetically, researches that have been conducted in relation to this topic have highlighted the importance of the so-called “mutual exchange and fulfillment of promises (Yockel 1997; Zemke 1995).” Evidently, the latter is considered as the primary basis that underscores service relationships. Service recovery is thus deemed necessary most especially when the manner by which a corporation delivers a particular service tends to go wrong (Nguyen 2006). In a nutshell, service recovery has been referred to as that effort of the company aimed towards providing the customers and the clients with the outcome they desire even though the latter has already experienced a failure in the previous delivery (Young and Burgess 2010; Yockel 1997). Service recovery is also concerned with the adoption of pertinent steps and measures to prevent the commission of the same mistake (Nguyen 2006; Osborne 2004; Tschohl 2005). It is then because of this that the importance of service recovery has been underscored in the field of service management and service marketing. Without a doubt, service recovery strategies are deemed of paramount importance in view of its ability to positively affect customer loyalty as the former somehow prevents the turnover of those who have been previously dissatisfied with the service provided ...Show more

Summary

Studies conducted with respect to customer retention have focused on the manner by which the customers respond once the issue of service failures has become an important aspect thereof (Zemke 1995). …
Author : vheathcote
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Business Letter And Literature Summary"
with a personal 20% discount.
Grab the best paper

Related Essays

Executive summary for Suamsung
Samsung in Korean means three stars, it got the name due to the association it had with different business types in various parts in the world and in South Korea (Cohen, 1995). People started associating it with electronics, development and information technology.
12 pages (3000 words) Research Paper
Developing a loyalty program for the online grocery business
Research supports that implementation could pose problems such as cost management and difficulty in gaining real-time market research to understand current consumer attitudes and sentiments as compared to a bricks-and-mortar facility. Theoretical research also supports that complex consumer behaviour characteristics, such as psychological influence and the phenomenon of making social self-comparisons to others could be influential in the success dynamics of the loyalty scheme.
12 pages (3000 words) Assignment
Letter of Recommendation for Harvard Business School MBA Admission
Based my personal interaction with the applicant, he generated a trend of successfully ripping off all barriers to the accomplishment of his assigned marketing responsibilities (Lancaster20). He has the innate talent to bring out all the talents of his subordinates.
4 pages (1000 words) Admission/Application Essay
Summary Marketing Plan
So, basically, this is a coffee & tea shop. The concept of the shop is extremely different from all the existing players. The cafe combines the concept of resting and technology, i.e., the cafe will sell technology-related design products along with the beverages.
4 pages (1000 words) Term Paper
Summary
Companies used to make use of their internal communications departments to make sure that their message was understood by members of the organisation and then passed on to the outside world through real world means. Marketing campaigns took place using images and text, or by means of people standing in front of the customer in person and promoting the company’s goods.
4 pages (1000 words) Essay
A SUMMARY OF dissertation
Top class brand of wine are being imported in high amount from markets such as France, Italy and Australia (Bobik, 2012). As a result of the changing demographics, wine marketers are shifting their target market to young, elite Chinese graduates of age group 20-35.
3 pages (750 words) Essay
Resume,letter,executive summary
Performed general clerical duties for the Civil Engineering Firm. Assisted in house Electrical Engineers in their administrative requirements. Ensured that the needs of the field operations
4 pages (1000 words) Essay
EXECUTIVE SUMMARY OF BUSINESS PLAN
Although it is generally believed that the global textile industry has matured, yet the reality is that it is still growing. Predictions are that the global textile and clothing
2 pages (500 words) Essay
Consumer Behavior Paper
The buyer recognises that he has a need that requires to be fulfilled. The need can be motivated by either an internal or an external stimulus. Attending gym classes out of town every evening made feel I needed to own a car. To make the problem worse, I
2 pages (500 words) Essay
Marketing Plan for the Next Year for Atlantic Quench
Marketing plans are of high importance to the performance of a product or brand in the market. Atlantic Quench being a business organisation in a highly competitive market, it is essential for them to have a viable marketing plan. This is a marketing plan that will be aiming at presenting the marketing strategy most applicable for Atlantic Quench.
14 pages (3500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT