On the shore on the other hand, were millions of inhabitants who had barely recovered from the rampage of Hurricane Katrina and the like. The Gulf of Mexico was also polluted with 5 million barrels of crude oil and methane gas, surpassing the Exxon disaster within four days (Sachs, 2012). Biggest Corporate Fine in US History British Petroleum has so far put aside $42 billion payable as fines, compensation to the victims and well as restoration costs (the economist, 2013). In other words, the company has paid 14 billion for restoration and clean up of the site, 17.5 billion as compensation to individuals and small businesses, $4 billion in the form of criminal charges to the Department of Justice as well and $3.5 billion as penalties for oil leak under the America’s Clean Water Act (the Economist, 2013, p.66). Integrated Marketing Communications According to Percy (2008) integrated marketing communications is about planning, it aims at delivering a consistent and effective message. ...Show more
British Petroleum Introduction British Petroleum is a large-scale international energy providing company. Their focus is on both upstream and downstream energy assets as well as discovering alternative energy solutions (Ulph, 2010). Towards 2010, British Petroleum was only referred to as BP in an extensive PR campaign to launch the company as “beyond petroleum”, this campaign was manoeuvred by the Ogilvy PR with the strategic goal of enhancing the brand perception and establishing the company as the market leader in petroleum industry…
The airline began journey with single twin engine aircraft and with objective to become one of the best airlines of the world currently holding 102 aircrafts fleet (Saudi Airlines a, 2012). Along with Airline service, it provides auxiliary ground services to its own, other domestic and international airlines.
Marketing communication has been in existence for long and it involved using a single marketing tool at any particular time to reach prospective buyers. Most firms enlisted the services of marketing agencies that specialized in one kind of communication such as advertising or personal selling.
Apart from this, there are stakeholders called consumers who have the power and freedom to choose from thousands of services and product offerings. The objective of marketing communication is to provide a platform where businesses are able to attract and retain all interested parties and stakeholders are made aware of the value of services and goods offered to them (Rossiter and Bellman, 2005).
Marketing communication, in simpler words, is the delivering of message in a consistent way to effectively communicate with the target market. With marketing communication at work, organizations tend to accomplish two most predominant objectives. First, creating and sustaining demand for the products offered by the organization.
A Critical Discussion of the Concept of Integrated Marketing Communications (IMC) from an Advertising Strategy and Planning Perspective. “It must be remembered that advertising does not exist in isolation from the other tools of marketing communications.
Generally speaking marketing communications includes all the activities that are related to promoting a product in order to sell it. In our daily life we interact with so many different marketing gimmicks that our mind absorbs only a few. TV, Radio, Newspaper, Billboards and now most commonly used media the internet is now being used to promote all kinds of products, ranging from consumer durables to unethical pornographic products.
for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Integrated marketing communication therefore, becomes the most vital part
practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales and online marketing are generally known as marketing communication managers, or marketing
Marketing strategy is made with the purpose of deciding the kind of customers to whom marketer wants to sell a particular product. In broader term, such range of customers forms the target market and a marketer’s job is
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