Term Paper sample - International Marketing- Country Notebook Term Project

International Marketing- Country Notebook Term Project Term Paper example
Term Paper
Pages 10 (2510 words)
Download 0
International marketing Name: Instructor: Course: Date: Executive summary The current situation of the company can be valuated using comprehensive SWOT analysis and the analysis of the market trends and the success of the products in the market. The market share of Brastemp has been increasing over the last two years…


The company has established a strong brand which has enabled it to be the best in the market. The brand is of part of the organization, it is an integral property of the business, which adds value to the business (Anushree, 2012, p. 50). However, the cost of the products has been a hindrance to new customers without the understanding of the status of the company. The company is currently targeting the high and middle class by producing phones that facilitate business operation. However, the low-class customers are a potential opportunity for expansion and development. The company needs to expand and develop products targeting the mass market. The company’s product price is slightly higher compared to the products originating from Korea and Japan and China. Coupled with the narrow range of products offered, the company faces stiff price competition because other companies produce a wider range of products with varying prices. The success of the company’s electronics in the market has been reduced by the variety existing in the market (Lee & Carla, 2005, p. 45). Additionally, the greatest threat is from the already established companies such as Black and Decker because they have established a presence. ...
Download paper
Not exactly what you need?

Related papers

Marketing Final Term
Among the cabin crews, Emirates Airlines has one of the largest numbers of cabin crews which hail from around 95 different nationals. Emirates Airlines has installed individual entertainment system in all of its classes enabling customers for not only making online booking but also facilitates for choosing their arena of seating. These outstanding features have enabled this airline to be a…
12 pages (3012 words)
Term Paper Project Domino's Pizza marketing strategist
o the increase in demand for fast food in the market and as a result of which new and existing pizza manufacturers have been entering or expanding their operations in the markets globally. It needs to be mentioned in this regard that the aspect of globalization also influenced Domino’s Pizza owing to which the company has been making constant attempts to enter or expand their operations in the…
8 pages (2008 words)
"In appraising the international marketing environment, the economic environment of a country is the most important consideratio
This is evident as several companies across the world have international brands; these include Coca Cola Company, Microsoft, among others (Cavusgil, Ghauri & Agarwal, 2002). However, international marketing is faced with a variety of challenges as it is requires great strategies to achieve compatibility between different countries. This is in terms of the different needs of people in the different…
5 pages (1255 words)
international marketing-country of origin, foreign and domestic consumer predispositions
The study will highlight varied internationalization, country of origin and consumer disposition effect related to the marketing plan of Grazia, a leading Italian fashion brand. Finally, the study would also highlight the impact of country of origin and brand positioning effect of apparels produced by leading Italian fashion companies. Country of Origin Effect The country of origin effect would…
3 pages (753 words)
International Marketing Project 2/1
These firms have accessible headquarters and an updated website. The interview lasted for about forty minutes as the answers were registered on a writing tape. The working tools utilized in analyzing the data as well as interpreting it were Likert scale, content analysis and semantic differentiation. These were the quantitative data. In the results, most respondents had different views. All the…
3 pages (753 words)
International Marketing Project 1/5 final
Of course there is no marketing without brands being in place. In the context of international marketing communication, brand communication refers to the initiative adopted by organizations to popularize their goods and services among the final users. All these aspects work hand in hand to achieve maximum cost effectiveness and increase sells. In the current competitive economic globe, development…
8 pages (2008 words)
International Marketing Project 2/5 final
Diversity is a key player in international marketing because the world today is so dynamic that the marketplace is ever evolving. With embracing cultural diversity, consumers of varying cultural and socio-economic backgrounds are catered for in terms of their preferences and needs. As international marketers become more diverse through the way they promote goods and services as per the customs,…
8 pages (2008 words)