Organizational Capabilities and Strategic Management of Google - Essay Example

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Organizational Capabilities and Strategic Management of Google

In relation to the study the company which has been selected is Google as a multinational corporation that was founded in the year 1998 by Larry Page and Sergey Brin who were Ph.D. Students at Stanford University. It is a search engine that provides various internet services such as advertising technologies; cloud computing, internet search, and software. It links various Web pages allowing sharing and accessibility of information. Brin and Larry note that its mission is organizing world information and making it accessible and useful to everyone. It offers tools that enable one to do a fast search such as Google Chrome and Android. It also focuses on the success of various businesses in the online world and offline too.   It does this by focusing on products such as media and sales ads. For the web, Google has built various products with the intention of making the web and the experiences of the users better. Google has proved to have a wide range of organizational capabilities that enable it to stay ahead of the market competition. Scott states that one of the capabilities that Google has is innovativeness in terms of its products and even how they offer the services. This can be clearly seen from its motto of continuous innovation. Google usually invests some of its money and time towards innovation growth by encouraging its employees to come up with new products and ideas. An example is where it recommends 20% of the technical employees’ time to be spent on their own activities while 80% of their time spent on advertising and core research. ...Show more


This research is being carried out to evaluate and present organizational capabilities and strategic management of Google. The present research has identified that through capabilities arise effective management strategies which are seen from the case of Google. 

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