Then in 2009, Nokia and Blackberry launched new online application stores. Presently, the mobile application spaces are available across all the platforms through a global basis. As per industry research done by Getjar the whole number of application downloads grew at 92%, CAGR to an approximate 50 billion downloads per year by 2012. This is mainly due to the growing number of users being engaged and becoming active application users. In this study marketing strategy of an mobile apps has been developed considering different environmental factors, extent market competitiveness and company’s internal and external factors. Product analysis The mobile Application market is a rapidly growing market. These applications are simple programs that can be downloaded easily. Now the usage of mobile applications on smart phone devices is enhanced. Different mobile applications are also used by the renowned restaurant chains for their integrated services and promotional purpose. It helps them to stay ahead in the competitive market. The new APP product is “Easy Food”. It is going to launch in the U.S. market. Mobile marketing includes the process of using mobile medium to communicate marketing information with the customers. That means it will provide easier access to get information about the location, menus, and promotional deals of the restaurant. Customers can order their food with this application directly or by using the Facebook pages or other online sites of “Easy food”. It is a user-friendly application. It offers the details of past orders, location and timing of restaurant, and also individual information about the restaurant. Best dish of the restaurant with feedback from other customers are also mentioned here. The competitors of this product are Chow Now, Tabbed Out, Dinner Connection, Uncorked, Go Pago and Belly. However, the product is now in an introductory stage, but its user-friendly application and innovative ideas will help it to capture the market in near future. External environmental Analysis External environmental analysis of the product will be done through Porter’s five force analysis and PESTEL analysis. Porters five force analysis Industry rivalry: There are several applications for restaurant can be found in the industry. Chow Now, Tabbed out, Dinner connection, Uncorked, Go Pago and Belly have already good presence and popularity in the market. As a result a good the customer base has also been created by these brands. However the users of these applications are mainly the youths who always had an urge to try something new. So in the starting it may go slow, but with the help of the unique applications, it can easily grab the market. Bargaining power of consumers: Most of the customers are the smart phone users. Eventually they can consider as tech savvy and financially well sound. The numbers of smart phone users are increasing as different mobile companies are started launching their own product. It will help “Easy food” to grab the customers. Bargaining power of suppliers: Here, the suppliers are considered as the software engineers. Uniqueness of the application will make it more appealing to the consumers. Deep knowledge over the subject and the enthusiasm to innovate something new will make the application stand among the competitors. Moreover it is not about onetime expenses the site needs continuous up gradation. Threats of substitutes:
Managing Plan assignment Executive Summary The mobile apps run on mobile devices and perform certain tasks. The history of the mobile applications goes back to the earlier days when the smart phones were introduced in the market. In 2002, Blackberry launched the first smart phone and it happened to the point when the mobile application started to grow…
It is evident from the study that the one of the primary objectives behind product innovation are to create value which would help to obtain a competitive advantage and to achieve a long run success through the entire NPD process. Innovation plays a vital role in the process of NPD, which is much needed in the competitive world.
This assignment required me to watch three separate films dealing with body image and eating disorders. From this I made conclusions about the various characters, which will be discussed in detail within this paper. The three films are Dying to Be Thin, Thin and Real Women Have Curves.
This methodology addresses problems in a systematic as well as sensible manner. The methodology offers a multi-phased approach in recognizing performance problems and implementing clarification for the increase in performance. Performance improvement methodology consists of organizational and technical achievement of which proper application lead to improved application of performance as suggested by Meisenheimer (1997).
Theses quality improvement activities require competent methods such as: Creating problems focused on evaluations and monitoring areas with suspected problems Assessment of the problem will be done with any best method that can best yield the results desired Prioritizing problems according to their impact on the services and care of the clients Having periodic evaluations of the corrective actions’ results Identification of problem analysis The mentioned methods will be used to ensure that the processes and activities of the Quality Improvement Plan are fully implemented and take effect to result into high quality of the services, programs and care delivery system.
................691 words A. Network diagram for the project can be projected in the following manner. Critical path for the project has been depicted in the network diagram and other important notions such as Latest Finish Time (LFT), Earliest Start Time (EST), Latest Start Time (LST), Earliest Finish Time (EFT) and Total Float (TF) have also been depicted in the network diagram (Burke, 2003).
usiness issues are determined, recommendations are made in order for companies to address the issues and create improvement through modification of human resource practices. A major component of the recommendations is for the company to adopt strategic management for a more
The Salad Bar would be setup as a sole proprietorship business by the owner. The aim of the Salad Bar would be to provide best services to its customers by offering them an array of ingredients and dressings for customized salads. The salad bar would offer an
sidering the cloud technology to create new telecom services comparatively more effectively and efficiently, however, the current services of the company would remain on their existing (current) infrastructure and technologies. The company decided to execute a project consisting