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Managing Plan assignment Executive Summary The mobile apps run on mobile devices and perform certain tasks. The history of the mobile applications goes back to the earlier days when the smart phones were introduced in the market. In 2002, Blackberry launched the first smart phone and it happened to the point when the mobile application started to grow.


Then in 2009, Nokia and Blackberry launched new online application stores. Presently, the mobile application spaces are available across all the platforms through a global basis. As per industry research done by Getjar the whole number of application downloads grew at 92%, CAGR to an approximate 50 billion downloads per year by 2012. This is mainly due to the growing number of users being engaged and becoming active application users. In this study marketing strategy of an mobile apps has been developed considering different environmental factors, extent market competitiveness and company’s internal and external factors. Product analysis The mobile Application market is a rapidly growing market. These applications are simple programs that can be downloaded easily. Now the usage of mobile applications on smart phone devices is enhanced. Different mobile applications are also used by the renowned restaurant chains for their integrated services and promotional purpose. It helps them to stay ahead in the competitive market. The new APP product is “Easy Food”. It is going to launch in the U.S. market. Mobile marketing includes the process of using mobile medium to communicate marketing information with the customers. ...
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