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SOCIAL MEDIA MARKETING Social Media Marketing Author Author’s Affiliation Date In this information technology based era every business is trying to enhance its services and products over its competitors. In this case online support is considered to be a crucial factor of any advertising policy and arrangement…
Thus, in this customer-oriented financial system, companies are trying to discover additional money-making methods to promote their business services and products-line, access existing clients, and make new users/clients across the business boundaries (Phillips, McFadden & Sullins, 2010). This paper presents a detailed analysis of social media with respect to its usage for marketing and advertisements. The basic purpose of this research is to show how social media can be used by the business organizations for marketing purpose. Business people sometimes talk about the Return on Investment (ROI) in Social Networking. In fact, it sounds great, but what does it mean to the business people? How does it actually help them grow their business? The simply answer to these questions is that businesses could be successful through Social Networking. However, normally, social networking is a process that helps organizations establish relationship and then continue and maintain them by means of customary practices such as telephone, e-mail and face-to-face meetings. In this scenario, the social networking highly facilitates organizations to build trust. ...
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