This paper presents a detailed analysis of social media with respect to its usage for marketing and advertisements. The basic purpose of this research is to show how social media can be used by the business organizations for marketing purposes…
This research will begin with the statement that in this information technology-based era every business is trying to enhance its services and products over its competitors. In this case, online support is considered to be a crucial factor in any advertising policy and arrangement. Additionally, companies and industries initiated promotion and publicity operations focused on people with the help of written sources and audio/video channels. However, this policy is expensive and its efficacy is hard to determine. On the other hand, it is generally not obvious that how broadcast marketing will play a major role in the latest information financial condition that allows for exceptionally cooperative and focused interactions. Thus, in this customer-oriented financial system, companies are trying to discover additional money-making methods to promote their business services and products-line, access existing clients, and make new users/clients across the business boundaries. Business people sometimes talk about the Return on Investment (ROI) in Social Networking. In fact, it sounds great, but what does it mean to the business people? How does it actually help them grow their business? The simple answer to these questions is that businesses could be successful through Social Networking. However, normally, social networking is a process that helps organizations establish the relationship and then continue and maintain them by means of customary practices such as telephone, e-mail, and face-to-face meetings....
Thus, if a company builds identity on the social networking site, it will allow drawing people who share their viewpoints and want to work with you (Tubb, 2011). At the present, the social networking websites have become a family name. Despite the fact that, it is someone’s confidential or professional life, they are in fact wonderful process for communicating with friends, colleagues, and making new relationships online (Sedycias, 2009). Since, a social networking web site is a web site where people are able to develop an online profile; and they mention their interests in profile, as well as they can insert links to other profiles. Typically, the users of social networking sites are able to dispense personal information, encompassing photographs, blog entries and videos. MySpace is an example of social networks, which is very popular in the same way with individuals and with music groups, who are able to market their tour dates, and transfer their songs on their profile pages (Hawkins, 2009). A social networking site is a very helpful and functional way to keep in contact with a large number of people (friends, colleagues, relatives, etc). Since, if someone has some news which he/she needs or wishes to distribute to others, then he/she can insert it on his/her personal bulletin board and it will be transferred or distributed to the people to whom he wants to share. Thus, the social networking sites can play a significant function for meeting with new people, whether on a business or friendship (Hawkins, 2009). Phillips & Phillips (1998) define the social network as a set of organizations, businesses, individuals, or other social entities ...
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