The growth in adoption of internet technology has grown tremendously, mainly due to the changing nature of our lifestyle and the changing face of the global economy mostly attributed to developments in technology…
This has been made possible through online marketing and selling strategies that firms put in place to ensure they sustain their businesses in this competitive global marketplace. There are many business websites that are visible to billions of people across the world. Therefore, the ease at which a customer finds required information is very critical in online marketing. For this reason companies ought to give detailed information the product and its benefits to customers. This entirely depends on website design. An easily usable, navigable, appealing, and interactive business website reaches more clients than static and poorly designed websites. The main reasons for developing a business website is to market a company’s products and services, increase the customer numbers reduce costs and generate more revenue (Bidgoli, 2011). To this end, businesses with websites to a larger extent target both local and global market. This is true for both Tupperware and Rubbermaid. However, Tupperware have extensive target market that includes all countries in the world. It website does not have different sub domains for countries. Nonetheless, the fact that the website can only be translated to English and Spanish limit its market to the countries whose majority of their population speak these two languages. On the other hand, Rubbermaid targets countries with strong economies across the world. This is evident by the listing of specific countries in its website. For instance, Japan, United Kingdom, Brazil in Asia, Latin America and Europe respectively. However, given that its website can be translated in four languages, English, French, English and Dutch, Rubbermaid has an expanded market. In addition, the two companies target households. This is because most of their products are household goods such as freezers, cutlery and microwave. The home pages of Tupperware and Rubbermaid contain the some of the products sold by the two companies. Tupperware displays its fresh product together with a few kitchen tools. However, under ‘Shop’ menu, it has listed a number of products. These include freezer, cutlery, lunch solutions, and microwave. This is a clear indication that this company deals in fresh foods and kitchen appliances. It has captured this clearly by displaying a product in each category on its site. However, for Rubbermaid, the most visible products on its website are cleaning tools. Others are featured and reviewed products which keep changing depending on purchases. By making cleaning tools appear in hope page, the company is showing that these tools are its main products or they are the most popular brands. As such, they ought to be in the first page because they are most sought. The other products are found in ‘Shop Products’ where the products are displayed according to categories. On product comparison, Rubbermaid sells a variety of products ranging from house hold goods to commercial goods. Both Tupperware and Rubbermaid home pages do not give price details for any product. Meaning, a customer using price and product as search words would perhaps not see the two websites on the first page of search engine. However, under each product listed ‘Shop’ menu on Tupperware’s website there is a price attached to it. For instance, the price of freezer mate as displayed on the site is 29 dollars. By including prices, Tupperware, reduces clients decision making time since relevant information is availed. A client does not need to call or send inquiries before performing the purchase. Conversely, Rubbermaid does not provide prices ...
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