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Business Websites. Tupperware and Rubbermaid Web Site Comparison. - Assignment Example
Author : ryannwilkinson
Pages 4 (1004 words)
The growth in adoption of internet technology has grown tremendously, mainly due to the changing nature of our lifestyle and the changing face of the global economy mostly attributed to developments in technology…
This has been made possible through online marketing and selling strategies that firms put in place to ensure they sustain their businesses in this competitive global marketplace. There are many business websites that are visible to billions of people across the world. Therefore, the ease at which a customer finds required information is very critical in online marketing. For this reason companies ought to give detailed information the product and its benefits to customers. This entirely depends on website design. An easily usable, navigable, appealing, and interactive business website reaches more clients than static and poorly designed websites. The main reasons for developing a business website is to market a company’s products and services, increase the customer numbers reduce costs and generate more revenue (Bidgoli, 2011). To this end, businesses with websites to a larger extent target both local and global market. This is true for both Tupperware and Rubbermaid. However, Tupperware have extensive target market that includes all countries in the world. It website does not have different sub domains for countries. ...