Got a tricky question? Receive an answer from students like you! Try us!

the retail mix analysis for Zara in uk - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 12 (3012 words)

Summary

Zara in the UK Name: Instructor: Course: Date: Outline 1. Competitive Advantage in Zara 2. SWOT Analysis of Zara 2.1. Strength 2.2. Weakness 2.3. Opportunities 2.4. Threats 3. Factors Affecting Future Retailing 3.1. Merchandise range and assortment 3.2. Marketing communications 3.3…

Extract of sample
the retail mix analysis for Zara in uk

Competitive Advantage in Zara Zara in the United Kingdom is a successful Fashion that has been in existence for over five years and has kept a high profile as a supply chain. The administration of Zara has been reporting the contributing factors to the retailer’s achievements as the use of modern information exchange. The first element of competitive advantage of Zara is majorly proper monitoring and study of the dynamic consumer needs. Zara through the Marketing Department conducts systematic research on the specific needs of the fast fashion consumers in order to provide relevant services and design items (Tadros, 2010). This has led to sustainable business due to unique designs and fashions for customer orders. The second aspect of competitive advantage is Financial Leveraging. Zara through partnership with other fast fashion retail chain stores in the UK manages to access adequate funding for its production and operational costs. This enables Zara to triumph against its close competitors such as Top-Shop and Mango. Partnership enables Zara to spread its financial obligation and deficits that may arise to the partners and eases the financial burden of entire organization (Laermer & Simmons, 2007). ...
Download paper
Not exactly what you need?

Related Essays

Retail industries of UK
Despite of the fact that the UK economy was going through recession, but the overall sales of the industry had increased in 2009 as it reached a figure of over ?285billion. It has been estimated that this figure would further increase in the years to come. Also with the world economy and UK economy recovers itself from recession, retail industry would be one of the most beneficial industries as this would further increase the total revenue of the firms in the industry (The Scottish Government, 2010). By the end of 2010, the total retail units in the kingdom were approximately 286,000 (Arch,…
5 pages (1255 words)
Zara
The firm deals in design, manufacturing and distribution of clothes while keeping up to the new trends in the market. In May 2001, the company listed 25% of its shares in the stock during the initial public offer for 2.3 billion Euros thus making the founder the richest man in Spain, having retained 61.2% of the company shares. The valuation of the company in 2001 was 12 billion Euros. The products of Zara ranges from stylish men’s clothing, underwear’s, cosmetics, women’s wear, the young population clothing’s, sportswear, casual wear and accessories. Zara accounts for 76% of the…
8 pages (2008 words)
Zara Company Analysis
This marketing report presents a set for recommendations for the fashion retailer, Zara. These recommendations are based on the analysis of external and internal environment. The analysis of the external environment relies on theories such as the PESTLE Analysis and Porter’s Value Chain Analysis. The analysis of the internal environment relies on the analysis of the company using Resource/ Capabilities Analysis and Value Chain Analysis. …
17 pages (4267 words)
Zara case company analysis report
This introduces the concept of organizational flexibility which involves how the organization reacts to changes, decisions and practices towards their resources, capabilities, and business strategies. It is also important to have human skills in order to incorporate the views of other people and manage them well; this will also ensure that the people work towards a common goal within the organization (Alvesson et al., 2009, p. 200). Therefore, critical management is determined to harmonize the workplace, through ensuring that the employees and facilities are managed well and working conditions…
18 pages (4518 words)
Case study on Zara
Zara is one of the leading global fast-fashion brands. The organization has implemented both cost leadership and differentiation strategy as their business level strategy. They have effectively implemented vertical integration strategy in their supply chain network. Though Zara is one of the renowned and popular global brands, the organization may face several difficulties through their centralized manufacturing strategy. Their business model is cost-effective and they have set up business goals and objectives effectively basis on the model. It is feasible that the execution of determined…
18 pages (4518 words)
Retail marketing analysis report: H&M
This is likely to continue as a future trend which builds sustainability into the promotional function for H&M. Competition is not nearly as skilled in creating advertising campaigns that have positive psychological and sociological outcomes with customer segments, which would require experiential knowledge that could take time for competitors to try to imitate. …
12 pages (3012 words)
Fashion Retail Marketing
The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK. This online retail brand has emerged as one of the favourite destination for youngsters, looking for fashionable and affordable brands. This report analyses the brand value and the strategies followed by the company. This section discusses the company objectives and the ethical policies it follows. In the next topic the financial details of the company are given. The company’s large product…
18 pages (4518 words)