Case 4: Harrah's Entertainment--Loyalty Management

Case 4: Harrah
Case Study
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H. Wayne Huizenga School of Business and Entrepreneurship Nova Southeastern University Assignment for Course: MKT 5017- Delivering Superior Customer Value Submitted to Submitted by: Student Number Address: Work phone number: Home phone number: Email: Date of Submission: Title of Assignment: CVF- Harrah’s Entertainment Case CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper.


The Harrah’s Entertainment Inc. has involved itself in ensuring that they meet the need of all the potential customers. The company has established casino entertainment in more locations as compared to its competitors. The establishment of the casino in many areas implies that the company has its customers at heart and is ready to do anything to meet all their needs (Weinstein, 2012). Furthermore, Harrah’s Entertainment also ensures a healthy environment for its employees through offering rewards. It considers that the satisfaction of the customers has a direct relation with the satisfaction of the employees, hence, leading to the need for employees’ incentives. In fact, the company has also maintained the highest market share as Forbes magazine mentions that they are the market leaders. Its status as market leaders results from the increased growth of the company and the identification by many customers. ...
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