StudentShare solutions
Triangle menu

4: Harrah's Entertainment--Loyalty Management - Case Study Example


Extract of sample
4: Harrah's Entertainment--Loyalty Management

The Harrah’s Entertainment Inc. has involved itself in ensuring that they meet the need of all the potential customers. The company has established casino entertainment in more locations as compared to its competitors. The establishment of the casino in many areas implies that the company has its customers at heart and is ready to do anything to meet all their needs (Weinstein, 2012). Furthermore, Harrah’s Entertainment also ensures a healthy environment for its employees through offering rewards. It considers that the satisfaction of the customers has a direct relation with the satisfaction of the employees, hence, leading to the need for employees’ incentives. In fact, the company has also maintained the highest market share as Forbes magazine mentions that they are the market leaders. Its status as market leaders results from the increased growth of the company and the identification by many customers. Determining whether the company achieves the value required by the customers would involve an analysis of the organization that includes the stakeholders, the business culture, the organizational structure, the strategies, and the value providers (delivered value versus the perceived value). All of these factors of the organization with the addition of the customers received value and the business performance will reveal how the company relates to its customers and the resulting received value. Organization Stakeholders Stakeholders form an essential part in the operation of any organization.

Check these samples - they also fit your topic

Cineplex Entertainment - The Loyalty Program
Sarah Lewthwaite has crafted four possible combinations of rewards for the customer and received proposals from three different suppliers, which were having experience in managing customer data banks.
5 pages (1250 words) Case Study
Case study 4
The fact that when the TV is loud she can hear it shows that the loss is in its formative stages. Hearing loss affects a child negatively. It delays development of the child’s receptive and expressive communication i.e. speech and language, impacts vocational choices and leads to difficulty in following instructions.
3 pages (750 words) Case Study
Sports and Entertainment Management
The case study about San Diego Padres is a great example of how a successful sports management operates. The Padres anticipated the problems as much as possible and did their best to cope with them in a timely manner. They made efforts to highlight the fact that baseball is very important to the city of San Diego.
4 pages (1000 words) Case Study
Sports and Entertainment Management
Sports and Entertainment Management By Your Name Class Name Instructor’s Name University Name Due Date The story of the merger between Canadian Satellite Radio Holdings Inc. and SIRIUS Canada Inc. is the epitome of a corporate level synergy. Prior to the merger, both companies were competing against each other in a market which was not turning profits for them.
3 pages (750 words) Case Study
Human Resource Management and Building Employee Loyalty
For the above mentioned purpose it is very important that Xeleco pay attention to their human resources, so that they can retain their employees. This report gives an over view of Xeleco's human resources and their strategies for retaining employees. The Human Resources management system converts inputs, such as skills, abilities, motivation, potential, working time and vacancies, into outputs to produce improved skills, increased motivation, reduced absenteeism, reduced labour turnover, reduced accident rates, increased effectiveness and suitability-filled vacancies.
11 pages (2750 words) Case Study
Case Scenario 3 & 4
The situation can also be as a result of lack of quick and steadfast implementation of changes made over a given period of time in the City’s Fleet Operation
3 pages (750 words) Case Study
Cineplex Entertainment: The Loyalty Program
She had to suggest, considering the budget constraints, whether the campaign should be launched regionally or nationally, which loyalty partner should be used, the structure of rewards and its
5 pages (1250 words) Case Study
Consulting for Entertainment Weekly Q.4
nd Disney, it can be observed that Lee was entitled only to a right of residue payment of 12.5 percent from revenues earned by Disney in distribution of movies in the domestic and international markets. The relevance of this case is that the contract gave Disney the rights of
1 pages (250 words) Case Study
Case Study 4
Using the inspection, palpation, percussion, auscultation (IPPA) format, define hypothesized objective and subjective data you would expect to obtain during the patient exam. Hypothesis 1: Major Depressive
1 pages (250 words) Case Study
Case study 4-4
uct, in this case blood agglutination and acute immune hemolytic reaction (the patients’ immune system counters the actions responsible for body protection), in which it would lead to the loss of the patients life. Having looked at the catastrophic effects that can result due
1 pages (250 words) Case Study
In order to create value required by customers, the company has to look for ways of establishing a group of stakeholders who are aware of the aim of the company towards their customers. The stakeholders associated with the company include investors, employees, communities, business partners and customers. The company has involved itself in ensuring that they meet the need of all its potential customers. The company has increased the number of locations that it operates in as compared to the competitors and this increasing in number of locations in which the company operates means that its customers have a central influence on the company. The company is able to meet the needs of most of its customers because of the widening of locations for an operation. The company considers the loyalty of its customers to determine the operation process because of the notion that happy customers are always loyal. The company provides the incentives in terms of reward based on customers’ service score (Weinstein, 2012). However, the case shows that the company does not associate with any investors. The company needs to reconsider its stand on seeking for investors in order to increase the capital of the company. Business Culture Business culture refers to the style of operation used by a certain company. It is important in determining the ability of a business to establish value for its customers since it identifies whether the company uses productive techniques. The business culture comprises how the staff communicates with each other and the respective clients and customers. The company deals with a customer-centric marketing and operation approach. This means that the company mainly aims at meeting the needs


H. Wayne Huizenga School of Business and Entrepreneurship Nova Southeastern University Assignment for Course: MKT 5017- Delivering Superior Customer Value Submitted to Submitted by: Student Number Address: Work phone number: Home phone number: Email: Title of Assignment: CVF- Harrah’s Entertainment Case CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper…
Author : lbernier
Case 4: Harrahs Entertainment--Loyalty Management essay example
Read Text Preview
Comments (0)
Click to create a comment
Contact Us