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Marketing Simulation Analysis Paper - Essay Example
Author : dgleason
Pages 3 (753 words)
Marketing Simulation Analysis Paper Name: Instructor: Task: Date: During the first the quarter, we selected the business name Espresso Night. The name conveys the brand and represents the image of the company. The company is located in a 5 mile radius away from the New York University (NYU) and just near a subway station in the New York City (NYC)…
The organization is divided into four foundational structures each division having a leader. The finance division is chaired by the chief finance officer (CFO), who oversees the director of finance, human resource division and the staff accounts. The marketing division chaired by the chief marketing officer (CMO) and two other supporting stuff members. The operations division led by the chief operations officer and one supporting stuff member. Strategic/international growth chaired by the strategic growth (VP) and one supporting stuff member. As a result of the increased need of customer satisfaction, we developed our first brand computer called the hot coffee. The reason for developing the brand was to attain a modern, universal brand that would suit and be utilized by the younger generation (university students). This service was appealing to the consumers and unique compared to those offered by competing companies (Clancy & Krieg, 2007). Hot coffee was in some way a luxury which was not cheap but affordable to the consumer’s mind in this case being the students. This brand was aimed at making customers in the organization the organization to feel the modern day technology. We devised a number of ways to advertise our products. The first advertising piece to be used was “launch ad”. ...
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