Marketing Simulation Analysis Paper - Essay Example

Only on StudentShare

Extract of sample
Marketing Simulation Analysis Paper

The organization is divided into four foundational structures each division having a leader. The finance division is chaired by the chief finance officer (CFO), who oversees the director of finance, human resource division and the staff accounts. The marketing division chaired by the chief marketing officer (CMO) and two other supporting stuff members. The operations division led by the chief operations officer and one supporting stuff member. Strategic/international growth chaired by the strategic growth (VP) and one supporting stuff member. As a result of the increased need of customer satisfaction, we developed our first brand computer called the hot coffee. The reason for developing the brand was to attain a modern, universal brand that would suit and be utilized by the younger generation (university students). This service was appealing to the consumers and unique compared to those offered by competing companies (Clancy & Krieg, 2007). Hot coffee was in some way a luxury which was not cheap but affordable to the consumer’s mind in this case being the students. This brand was aimed at making customers in the organization the organization to feel the modern day technology. We devised a number of ways to advertise our products. The first advertising piece to be used was “launch ad”. ...Show more

Summary

Marketing Simulation Analysis Paper Name: Instructor: Task: Date: During the first the quarter, we selected the business name Espresso Night. The name conveys the brand and represents the image of the company. The company is located in a 5 mile radius away from the New York University (NYU) and just near a subway station in the New York City (NYC)…
Author : dgleason
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Simulation Analysis Paper"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Analysis Paper
The pricing strategies that are adopted by a company will greatly influence the quantity of purchases that will be made. If not appropriately set, the turnover will drastically reduce and the margin will be low (Hartline, 2010). The availability of products in stores will be convenient to customers and will certainly enhance the customers’ reliability on a company’s goods (Boone & Kurtz, 2011).
4 pages (1000 words) Term Paper
Marketing Simulation Report for the Product PirateEye
The major aim that characterized the six-year marketing plan is to ensure that at the entry point, the company takes charge of 30% of the existing market and grow this percentage up to a level of 37%. This would involve the sale of 1500 pieces of PirateEye products in a year by the sixth year. The target market is identified to be boat owners.
9 pages (2250 words) Term Paper
Individual Marketing Analysis Paper
Market analysis comprehensively gives unbiased answers to some questions like; Who will buy a certain product, the price to be charged, the size of the market to be served, who else is offering similar product and at what cost, and what market constraints exist.
6 pages (1500 words) Essay
Simulation Perceptual Maps in Marketing
Perceptual maps are used by marketing managers to improve a company’s existing or new product in the market by capturing significant factors that define the competitive structure of the product as well as mapping consumer expectations of the product (Garry et al., 2007).
4 pages (1000 words) Research Paper
The Using Perceptual Maps in Marketing Simulation
The Using Perceptual Maps in Marketing Simulation The first motorcycles cost approximately $200, today motorcycles can cost upwards of $25,000. Thorr Motorcycles generates over $5 billion in revenues yearly with a total production of over 200,000 units. The company controls a 40% market share in the 651 + cc motorcycle marketplace.
4 pages (1000 words) Essay
Marketing Analysis Paper: Communication Tools
The company thus seeks to build a comprehensive marketing plan that speaks to the company’s fundamental objectives while at the same time targeting increased market exposure and sales. The ultimate objective is to build Consumeraffair into the premier producer and distributor consumer products.
3 pages (750 words) Essay
Charlotte Beers at Ogilvy & Mather Worldwide
With regards to the case of Charlotte Beers, the following analysis will seek to discuss what Beers ultimately sought to accomplish within her role as CEO. Moreover, the analysis will also consider whether or not Beers, and her team, got the vision right.
4 pages (1000 words) Research Paper
Guest speaker paper
Hospitality industry is seen as a major foreign income earner but subject to stiff competition that calls for sound marketing strategies. The quality of service delivery must be blended by strong human resource management that would boost the
2 pages (500 words) Movie Review
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT