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That is it’s an activity aimed at making the commodity available to the consumer and on the other hand, making a profit for the specified organization. It involves coming up with a product design that will be desirable to the consumer, promotion of the product to make it well known to the people and finally, coming up with a price to let the potential clients know about the product (Bellis, 2013). How Syco conforms to the definition in that:- It has established a good relationship with the film and music market making it an award winning company. By advertising in their television and internet, it makes new products known. And setting music and movie prices SWOT analysis (COGHILL, 2003) Strength It has a great team of marketers. Good appeal to the mass due to their expertise. X Factor won an Award hence became popular. It holds copyright for several films. It has international facilities that are of great quality. Weakness Limited to Europe and U.K market. Creativity in the music and film has gone down. Opportunity New media and digitalization. Increase in broadcasting. Rise in the regional media. Threats Cycle time for common movies and song has been declining. The costs of rights to own movies and songs have been rising. ...Show more


Marketing (Insert your full name) (Insert the name of your institution) (Insert date) Overview of the company Syco was established in 2002. This was a trading name that Simco Ltd used. Currently, the company deals with film, television and global music. Its offices are based in Los Angeles and London…
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