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Digital and Marketing Communications

Introduction Social media has become an integral part of modern business management practices especially for the past few years. Most of the business firms have already appointed their own social media managers so as to pace with the emerging trend in the business communication tactics. The dramatic change with regard to business communication and business promotion strategies can be attributed to the increasing number of people using social media to keep in touch with their loved ones today. In other words, social media networks like facebook, Twitter, Orkut, Googletalk, etc have become the major platforms for millions of people across the world to interact with individuals from various cultures. Individuals obtain the opportunity to learn more about different cultural practices, norms, and beliefs this way. This is the context that forces business firms to perceive social media as the most innovative and rather potential podium for business promotion. Social media: An overview Internet has been explosively growing over the last decade, for this worldwide network was found constructive for the whole world to be connected always. Internet has greatly changed the way people live and the mode they transact businesses. Needless to say, it is unimaginable to live without internet because this technology is playing a key role in different areas of the daily life. According to Wilder (2006, p. 204), one of the most noticeable effects of increased internet usage is that it promotes socialization, which is a dynamic learning process through which individuals and organizations change over time. Since internet influences cultural transitions, this global network significantly contributes to the pace of socialization (O’Keeffe 2011). Evidently, such dramatic improvements in information flow have had tremendous effects on the way companies run their day to day operations. Social communication websites like Facebook and Twitter allow people to open their own personal accounts and communicate with their friends around the world. It also allows people to make new acquaintances. The form of interaction addressed here is the facility of adding photos and videos. The website allows account holders to add photos and videos, and the viewers of the profiles have the chance to ‘like’, ‘comment’ or ‘share’ the photo and video. When it comes to business perspective, ‘Twitter Business Profile’ allow business firms to communicate with an unlimited number of customers simultaneously. In the same way, ‘Facebook fan page’ also offers very good opportunities for businesses to build their brand image and communicate with their customers in no time. LinkedIn is another network that enables entrepreneurs to find out potential candidates directly. Sony and Social Media As mentioned already, Sony is one of the leading firms that utilises the scope of social media for the promotion of their brand image and business communication. At this juncture, it is relevant to quote the social media policy of the firm; “Sony participates in social media to listen, learn and share stories of the passionate people who help bring Sony to life” (Sony: Social Media). Among the companies that use social media and web 2.0 technologies, Sony holds the prominent position. They effectively communicate with ...Show more


SONY’s Experiments in Social Media Marketing Abstract This paper gives specific focus to the social media strategies of the multinational firm Sony Corporation so as to evaluate the intensity of the new trends in the business world and how firms today utilize social media networks for their business campaign…
Author : walterbenny
Digital and Marketing Communications essay example
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