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CHIPOTLE INC. (NYSE:CMG) REPORT - Research Paper Example

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[Instructor Name] Chipotle Incorporation 1. Executive Summary Chipotle is a U.S. based international chain of restaurants with head quarter located in Denver, Colorado. Chipotle Incorporation opened its first restaurant in 1993 and currently the company is operating over thousand restaurant chains across the country…
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CHIPOTLE INC. (NYSE:CMG) REPORT
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CHIPOTLE INC. (NYSE:CMG) REPORT

Followed by its successful start, the company went for incorporation in 2006. The company has evolved as a unique brand because it offers naturally extracted ingredients presented with innovative and technology based ideas. This sensible combination of nature and technology has widely been regarded as a strong point of the company that has provided him stability and competitiveness in the market place. The company operates in the restaurant industry and it has been facing tough competition from some establish names of the market. It has expanded the business by getting in to a deal with McDonalds that proved useful for both. The company got the recognition while McDonald’s contributed towards lucrative result. The company has shown good progress with cash flows that is the major sources of the expansions in the company. It has very low leverage ratio that reduces the risk and increases the share price, hence giving the company good business recognition. The company has a balanced corporate structure and the company chooses the officers for the higher designation from the existing employees and the Board of Director and the Corporate Committees ensures the well balanced institutionalization. Factors including for outside the company are the competitors and the five forces tells about the overall feasible environment for the company. The paper basically aims at presenting a detailed and thorough analysis of Chipotle Inc. In this regard, the paper presents a brief overview of the firm followed by analysis of external and internal environment. The marketing and organizational strategies and structure of the company have been discussed whereas the major strategies issues faced by the company are highlighted and some recommendations are also presented in the paper to assist firm in achieving stability by combating the challenging issues being faced. 2. Introduction The Chipotle Incorporation mainstream strategy and the mission statement are to provide food with integrity and for this they have been using natural resources in their products. The company has gained strong reputation and competitive advantage over other companies due to use of natural and organic fresh ingredients. The company has made the market of its own products as it obtains the resources from the families owned farms. Chipotle Incorporation does not advertise too much and the mere advertising is not its core marketing strategy like the other competitors like McDonald’s etc. The company is more connected to the consumers at the ground level and arranges several events for the potential consumers. The company believes that brands are not built by the promotions only but by their experience with the brand matters most (Chipotle, 2012). This is the source of company’s sales, sustainability and growth over the years. The company had a growth rate of 25.76 % in March 2012 (Ycharts, 2013) and the present growth rate is 13.45 % whereas the McDonalds have present growth rate of 0.90%. Financially, the company is performing very well. The return on assets is 17.66 and the return on equity is 23.27 with gross profit ratio 26.34 % and the net profit ratio of 10.54 (Ycharts, 2013). The liquidity of the company is 3.16 times that means it has sufficient resources for the growth of the business and the mediocre gross and net profit margins. The company is a single operation company and does not have diversified its portfolio for the traditional market ... Read More
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