CHIPOTLE INC. (NYSE:CMG) REPORT

CHIPOTLE INC. (NYSE:CMG) REPORT Research Paper example
College
Research Paper
Marketing
Pages 8 (2008 words)
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[Name] [Course Title] [Instructor Name] [Date] Chipotle Incorporation 1. Executive Summary Chipotle is a U.S. based international chain of restaurants with head quarter located in Denver, Colorado. Chipotle Incorporation opened its first restaurant in 1993 and currently the company is operating over thousand restaurant chains across the country…

Introduction

Followed by its successful start, the company went for incorporation in 2006. The company has evolved as a unique brand because it offers naturally extracted ingredients presented with innovative and technology based ideas. This sensible combination of nature and technology has widely been regarded as a strong point of the company that has provided him stability and competitiveness in the market place. The company operates in the restaurant industry and it has been facing tough competition from some establish names of the market. It has expanded the business by getting in to a deal with McDonalds that proved useful for both. The company got the recognition while McDonald’s contributed towards lucrative result. The company has shown good progress with cash flows that is the major sources of the expansions in the company. It has very low leverage ratio that reduces the risk and increases the share price, hence giving the company good business recognition. The company has a balanced corporate structure and the company chooses the officers for the higher designation from the existing employees and the Board of Director and the Corporate Committees ensures the well balanced institutionalization. Factors including for outside the company are the competitors and the five forces tells about the overall feasible environment for the company. ...
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