We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

CHIPOTLE INC. (NYSE:CMG) REPORT - Research Paper Example

Comments (0) Cite this document
[Instructor Name] Chipotle Incorporation 1. Executive Summary Chipotle is a U.S. based international chain of restaurants with head quarter located in Denver, Colorado. Chipotle Incorporation opened its first restaurant in 1993 and currently the company is operating over thousand restaurant chains across the country…
Download paper
Read TextPreview

Extract of sample

Followed by its successful start, the company went for incorporation in 2006. The company has evolved as a unique brand because it offers naturally extracted ingredients presented with innovative and technology based ideas. This sensible combination of nature and technology has widely been regarded as a strong point of the company that has provided him stability and competitiveness in the market place. The company operates in the restaurant industry and it has been facing tough competition from some establish names of the market. It has expanded the business by getting in to a deal with McDonalds that proved useful for both. The company got the recognition while McDonald’s contributed towards lucrative result. The company has shown good progress with cash flows that is the major sources of the expansions in the company. It has very low leverage ratio that reduces the risk and increases the share price, hence giving the company good business recognition. The company has a balanced corporate structure and the company chooses the officers for the higher designation from the existing employees and the Board of Director and the Corporate Committees ensures the well balanced institutionalization. Factors including for outside the company are the competitors and the five forces tells about the overall feasible environment for the company. The paper basically aims at presenting a detailed and thorough analysis of Chipotle Inc. In this regard, the paper presents a brief overview of the firm followed by analysis of external and internal environment. The marketing and organizational strategies and structure of the company have been discussed whereas the major strategies issues faced by the company are highlighted and some recommendations are also presented in the paper to assist firm in achieving stability by combating the challenging issues being faced. 2. Introduction The Chipotle Incorporation mainstream strategy and the mission statement are to provide food with integrity and for this they have been using natural resources in their products. The company has gained strong reputation and competitive advantage over other companies due to use of natural and organic fresh ingredients. The company has made the market of its own products as it obtains the resources from the families owned farms. Chipotle Incorporation does not advertise too much and the mere advertising is not its core marketing strategy like the other competitors like McDonald’s etc. The company is more connected to the consumers at the ground level and arranges several events for the potential consumers. The company believes that brands are not built by the promotions only but by their experience with the brand matters most (Chipotle, 2012). This is the source of company’s sales, sustainability and growth over the years. The company had a growth rate of 25.76 % in March 2012 (Ycharts, 2013) and the present growth rate is 13.45 % whereas the McDonalds have present growth rate of 0.90%. Financially, the company is performing very well. The return on assets is 17.66 and the return on equity is 23.27 with gross profit ratio 26.34 % and the net profit ratio of 10.54 (Ycharts, 2013). The liquidity of the company is 3.16 times that means it has sufficient resources for the growth of the business and the mediocre gross and net profit margins. The company is a single operation company and does not have diversified its portfolio for the traditional market ... Read More
Cite this document
  • APA
  • MLA
(“CHIPOTLE INC. (NYSE:CMG) REPORT Research Paper Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/93879-chipotle-inc-nyse-cmg-report
(CHIPOTLE INC. (NYSE:CMG) REPORT Research Paper Example | Topics and Well Written Essays - 2000 Words)
“CHIPOTLE INC. (NYSE:CMG) REPORT Research Paper Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/marketing/93879-chipotle-inc-nyse-cmg-report.
  • Cited: 0 times
Comments (0)
Click to create a comment
Visa Inc
The company offers payment platforms and solutions to financial institutions in almost 200 countries of the world by its largest networks of ATMs and other payment processing services globally. However, despite of owning world’s biggest retail business, the company’s model has remained vulnerable to litigations.
15 Pages(3750 words)Research Paper
Del inc
Green Operations and Vocabulary 5 6. The Value of a loyal Customer at DELL 6 7. Gaining Competitive advantage in Dell’s Operation strategy 6 8. Understanding customer wants and need 7 9. Statistical Forecasting Models used at DELL 7 10. Managing Inventories and handling orders 7 11.
7 Pages(1750 words)Research Paper
Amazon Inc
The company offers its customers with superior and unique shopping experiences by providing value added customer services along with high degree of quality assurance. The company’s mission statement correspondingly denotes its aim to become world’s largest customer oriented company.
3 Pages(750 words)Research Paper
The Brand Plan of Chipotle- management paper
Similarly, if Chipotle spends a huge amount on its advertising and other Integrated Marketing Communications but fails to achieve profitable returns and increases in its revenue, then it would be better off not
5 Pages(1250 words)Research Paper
Mattel Inc
The research gives an insight on the problems, which the company has faced over the three years, and outlines the strategies that may have caused the issue. First, the expansion
2 Pages(500 words)Research Paper
Report project for PepsiCo, INC
traight line method to record the depreciation expense and records the depreciation as well as amortization on the intangible assets over an asset’s estimated useful life. The company doesn’t depreciate the land and doesn’t depreciate the construction which is in
5 Pages(1250 words)Research Paper
Chipotle in Morocco
The government of Morocco makes a great supervisory role in regulating food and beverage products which is aided by the ever increasing power of the media. The market will effectively and efficiently proof the investment is worth undertaking if initial costs
12 Pages(3000 words)Research Paper
Case Report: To complete a strategic planning report for First Solar, Inc
is done by using proprietary thin film semiconductor technology, which is achieved through the usage of cadmium telluride in conversion of sunlight to electricity. This is a technology that has enabled the company to lower its production cost as compared to the traditional
20 Pages(5000 words)Research Paper
Chipotle Franchise
In choosing the marketing position, management must ensure that all the factors in the immediate internal and external environment
2 Pages(500 words)Research Paper
Let us find you another Research Paper on topic CHIPOTLE INC. (NYSE:CMG) REPORT for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us