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Internet & Interactive Media
Pages 12 (3012 words)
Internet and Interactive Media – Marks and Spencer (M&S) Introduction Internet and interactive media are constantly playing crucial role in the success of organizations all over the world. With the rise of awareness of customers towards the internet, most organizations have transformed their businesses in order to attract quantity of customers towards the organization.
This would help to evaluate the organization as well as the area of focus of the company in such competitive environment. Secondly, the creation and development of the brand image would be taken under consideration. This indicates that the sources that the company constantly uses would be assessed and evaluated in order to find the factors that have helped the organization to survive and grow in such cut-throat retail environment. Content would also be taken under consideration after this. In content, the area of focus would be to evaluate the organization’s marketing mix that has helped the organization to attract the customers over long period of time. This would also help to evaluate that how does the company constantly update its marketing mix in order to remain fresh in the eyes of the customers. Creativity and design are often the most important factor in success. This creativity and design would be evaluated to identify the modes or tools of advertisement used by the organization to create awareness and gain customer’s attraction in the market. In addition, the reduction of clutter in the world of advertisement would also be evaluated under the same heading. ...
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