Google Adwords

Google Adwords Coursework example
High school
Coursework
Marketing
Pages 4 (1004 words)
Download 0
The two basic tools which are available in Google ad words are the keywords tools and the Ad Preview & Diagnostic tool. Keyword Tool Keyword tool helps the advertisers by giving information about the important keyword which can be added to their campaign …

Introduction

A person can search for keywords using a word or a phrase, a website or a category. As an example suppose we are making an ad campaign for mobiles , then the word mobile sales can be used as an input in the word or phrase column to get information about possible keywords ; the website column can be used to get suggested keywords by entering our own website in the column or the website of a competitor. Category column usually gives many weird suggestions but can be a good starting point if we are not aware of what keywords to use or if the company does not has a website of its own. It can work as a starting point .In this tool we also have the advanced filters option which can be used to filter keywords based on the country we are targeting, the language spoken by the target market and whether the application is visible on desktop or mobile. Ad words Preview and Diagnosis Tool This tool can be used to see how the ad is being displayed by Google. It can be used to preview the ad and solve any problems with the display (Moss, 2009). This tool can be used to see the display of the ad in various geographical locations. This tool functioning requires us to enter the term for which search results are to be seen , the domain(country) , the language , location and the devices (mobile or desktop) where we want to see our ads. For e.g. ...
Download paper
Not exactly what you need?

Related papers

KL Accountants Business Need for E-Marketing Strategy
Electronic media especially the internet would play a very significant role in building an e-marketing or electronic marketing strategy for KL Accountants Business. In this scenario, the terms e-marketing, or internet marketing or online marketing, are often interchanged, and are frequently used as synonymous. In more simple words, e-marketing is the way of marketing a product, service or good…
Business plan proposal: Gardenia Online Garden Shop
There is a separate approach for the individual customer, for corporate clients and for event organizers whom the company will consider business partners in selling the products. …
Space and Place
It analyzes the marketing implications for reaching market segments using both mediums. In addition, the paper will seek to establish how customers can move effortlessly from one medium to the other, and whether all marketing segments enjoy shopping at both mediums or should specific market segments use one medium exclusively. It will also give a list of companies that have successfully…
Digital Channel Research Report: Dynamic Banner Ads
Defining this is then able to develop a deeper understanding of what is occurring within the digital marketplace as well as what is occurring in terms of designing and portable alternatives. Latest Trends The trends in dynamic banner ads are continuing to grow, specifically because of the aesthetic and visual appeal it adds to websites. This is combined with the dynamic approaches which are now…
google
1). The efficiency and relevant retrieval of web pages are those features of Google search engine that make Google Inc. an attractive and top slot choice for every internet user. Google focuses more on consumer benefits as compared to other search engines, such as, MSN, Yahoo, or Bing. Users do not feel any problem in searching anything using Google search engine. They just type key words on the…
Course Project: E-Commerce Marketing Plan
By using Gamebot’s service, potential customers can maximize value by securing their finances as the company does not charge the customers with any listing fee. In this manner, customers are ensured that they are only liable to share 7% of the final selling price with the company once the transaction is successful with no hidden or additional charges for the using the tool. 2. Market Summary…
Information Technology Application in Marketing
Facebook, unlike other social networking websites, has a clearly defined target market that starts from students who are enrolled in high schools, college and university. The differentiating factor for Facebook is that it is all focused towards students only through creating study groups, keeping in touch with distant friends and getting information. Students use it to make their social life…