Ralph Lauren Corporation - Essay Example

Only on StudentShare

Extract of sample
Ralph Lauren Corporation

Today the company is operating 179full-services stores, 171 factory stores, and 281discounted based shop outlets. Different famous brands include Polo Ralph Lauren, Black Label, Purple Label, RLX Denim and sportswear for tennis, and sportswear for golf. The brands for women were also launched by Ralph Lauren; Black Label, Blue Label, RLX Lauren Ralph Lauren, and Denim & Supply for women. The brands for children include Ralph Lauren Children wears, Baby Ralph Lauren, etc.Other small-scale fashion brands include Club Monaco, Chap, and American Living. Polo Sport, Polo Denim, Ralph Lauren jeans co. and blue label were other famous brands of the company.The corporations running the restaurants under the name of RL and under the Rugby Ralph Lauren branding.Operating any company at such a big level as Ralph Lauren is a difficult task. The management head needs to be very interactive and fast thinkers. The decision-making parties must be experienced. Different marketing tools help the larger companies to make their marketing strategies successful and take their corporation to the high level of achievement. Marketing tools play important role in the strategy building process for advertisement of the brands and companies.A marketing strategy is a general promotion plot planned to encounter the wants and necessities of consumers. The idea should be founded on strong arms. A number of methods will then be engaged to make certain points that the promotion plan is efficiently and well delivered. ...Show more


This essay "Ralph Lauren Corporation" is focused on the concept of the use of sponsorship at Ralph Lauren Corporation. Reportedly, The Ralph Lauren Corporation is an expensive and affluent lifestyle company and fashion retailer in the United States of America…
Author : carey46
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Ralph Lauren Corporation"
with a personal 20% discount.
Grab the best paper

Related Essays

Success in Business: A Brand Equity Perspective
The study has provided with a detailed understanding of brand equity .The paper studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business.
10 pages (2500 words) Research Paper
Marketing Audits.
Business environment in the present date is characterised by cut throat competition among the market players that are engaged in attaching strategies like predatory pricing and ambush marketing to attack competitors.
14 pages (3500 words) Coursework
Implementation of a Customer Relation Management System (CRM) in B2B with the example of Aviation business
Conclusion 22 4. References 23 5. Bibliography 27 1. Introduction Nowadays, the aviation industry across the world is confronting with major challenges due to the strong competitive environment. As the aviation companies are struggling to gain higher market share and to sustain lucrativeness in present day’s high demanding customer-driven market.
14 pages (3500 words) Term Paper
Impact of social media on marketing strategies
d me in making this project realizable. A big thank to all my friends who helped me to collect data for the survey. And special thank to my supervisor, who was very supportive through the process. Despite all the difficulties I was through, my supervisor was always there, supporting me.
56 pages (14000 words) Dissertation
Understanding customers- analysing customers using mosaic
Most of the companies try to target a specific group of people after developing a segmentation strategy to group people based on certain parameters. This is an important marketing strategy followed by organisations because it helps in catering to the specific needs of customers in a more effective and efficient way.
8 pages (2000 words) Essay
How to Differentiate Customers

The author states that customer differentiation is not limited to only the net revenue each and every customer brings in a quarter or a year but on a range of parameters which calculates the growth potential, net worth, returning customer base, ongoing business, current relationship and references obtained from the customer.

4 pages (1000 words) Essay
The marketing communications plan
The marketing communication plan will be divided into two critical sections or stages, of which the first stage spells out the objectives of the plan in terms of the marketing
6 pages (1500 words) Essay
Born global 03056
The born global firms are contradicting the process of traditional internationalization by adopting the instant internationalization process. Most of the international organisations generally focus on their operations on the home
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email