Ralph Lauren Corporation - Essay Example

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Extract of sample
Ralph Lauren Corporation

Today the company is operating 179full-services stores, 171 factory stores, and 281discounted based shop outlets. Different famous brands include Polo Ralph Lauren, Black Label, Purple Label, RLX Denim and sportswear for tennis, and sportswear for golf. The brands for women were also launched by Ralph Lauren; Black Label, Blue Label, RLX Lauren Ralph Lauren, and Denim & Supply for women. The brands for children include Ralph Lauren Children wears, Baby Ralph Lauren, etc.Other small-scale fashion brands include Club Monaco, Chap, and American Living. Polo Sport, Polo Denim, Ralph Lauren jeans co. and blue label were other famous brands of the company.The corporations running the restaurants under the name of RL and under the Rugby Ralph Lauren branding.Operating any company at such a big level as Ralph Lauren is a difficult task. The management head needs to be very interactive and fast thinkers. The decision-making parties must be experienced. Different marketing tools help the larger companies to make their marketing strategies successful and take their corporation to the high level of achievement. Marketing tools play important role in the strategy building process for advertisement of the brands and companies.A marketing strategy is a general promotion plot planned to encounter the wants and necessities of consumers. The idea should be founded on strong arms. A number of methods will then be engaged to make certain points that the promotion plan is efficiently and well delivered. ...Show more

Summary

This essay "Ralph Lauren Corporation" is focused on the concept of the use of sponsorship at Ralph Lauren Corporation. Reportedly, The Ralph Lauren Corporation is an expensive and affluent lifestyle company and fashion retailer in the United States of America…
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