The use of sponsorship at the Ralph Lauren corporation

The use of sponsorship at the Ralph Lauren corporation Essay example
Masters
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Marketing
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UNIVERSITY: NAME: TUTOR: COURSE: DATE: The Ralph Lauren Corporation is an expensive and affluent lifestyle company and fashion retailer in United States of America. It has provided its customers with the facilities of high end men and women clothes, accessories, perfumes, home accessories, footwear and housewares…

Introduction

The company was established by the sale name named as Ralph Lauren in 1968. The first brand launched by Lauren was the collection of ties for men under the brand name of POLO Ralph Lauren.(Ralph Lauren online, 2013) The idea initiated 40 years past using a collection of ties has now fully-fledged into a whole ecosphere, re-establishing American civilization. The company Ralph Lauren gave best quality products to its customers and the products are very high class. It has continuously aimed for distributing excellent goods, making world fashions and appealing folks to play their role in our vision. They were the trendsetters of lifestyle ads that express a levelbesides that Ralph Lauren waschief to producegoods that inspireclients to contribute in that standard of living.(Ralph Lauren online, 2013) RalphLauren.com takes this input to an innovative base as a rich and thrillingsharedpurpose. The company gives utmost importance to its customers and provide them exactly what they want from the company. This adds value to their services and brands.Once you’re into the world of Ralph Lauren online, you can shop for countlessgoods for yourself and your home, take part in the fun andquest, smartness and philosophy, people can find everything related to their fashion wardrobe in the house of fashion by Ralph Lauren. ...
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