Third Quarter 2006 Volume 2, Number 3 CafМ© Bijoux: A Small Business Marketing Challenge

Third Quarter 2006 Volume 2, Number 3 CafМ© Bijoux: A Small Business Marketing Challenge Case Study example
Undergraduate
Case Study
Marketing
Pages 5 (1255 words)
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Third Quarter 2006 Volume 2, Number 3 Cafe Bijoux: A Small Business Marketing Challenge QUESTION 1: KEY REASONS RESPONSIBLE FOR THE DEPRESSED SALES AND PROFIT Cafe Bijoux is a restaurant which serves lunch usually in weekdays. The primary target customers for the restaurant were perceived to be the employees of City Hall…

Introduction

The restaurant commenced its business operations in the month of October 2001 after the tragic incident which happened on 11th September, 2001 in the United States. This incident is determined to be the major factor for the ineffective performance of the restaurant. The 9/11 tragedy is expected to be responsible for hampering the business environment of the restaurant by a significant level. Moreover, the restaurant is also observed to lack adequate financial as well as human resources. This factor has restricted the restaurant to grow and develop in order to attract as well as retain its existing customers. Additionally, it has been analyzed that at the initial stage, a lot of construction work was performed around the restaurants which hampered the business operations at large (Lee, “Cafe Bijoux: A Small Business Marketing Challenge”). Furthermore, it can be comprehended that the restaurant did not adopt any sort of promotional technique in order to create better awareness about the services that it provides to the customers. Additionally, the target customers of the restaurant have been observed to bring food from home. ...
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