In light of this, this paper is a marketing strategy for a hypothetical new business. 1. NAME, LOCATION & NATURE. Sequrex Security Services will be a service provider for security and related provisions’ solutions that will cover a wide spectrum of security needs. It will be located at Inglewood in Los Angeles, California. This choice of location is calculated and purposed. The market there is un exploited and there are many avenues for growth and diversification. Sequrex Security Services will be a security provision business. It will specialize in an array of inter related security Services. At the roll out, it will specialize in commercial and residential guarding, consultancy and events security. With time and growth, the company will expand its operations to GSM alarm installation, CCTV, private investigation, dog training and executive/ VIP protection. This should be in the second growth tenure. Lastly, the company should grow to offer information security, which will involve coding for computers, phones, internet portals and virtual stores and offices. 2. SELF-ANALYSIS Ensure that the self-analysis is relevant to the proposed service and that you make the comparisons. Security is a personal take due to the influences of the environment. I have researched widely on security from a personal interest to understand the key components of such a business. My fascination with security systems and creations has aroused my interest and eventual understanding of a business that has a potential market that has not been exploited fully. To run a security services business, one ought to have a number of skills, abilities and competencies. It is hard to find all these traits in a single individual but for the lack of them, employment of qualified complementary individuals should have a fully functional team. I am well placed to run such a business because the security business requires verbal and spatial aptitudes. I am also flexible and attentive to detail. The use of the important critical thinking and decision making is also imperative in management and running of the business. The knowledge of the market and the information acquired from previous observation and research has also put me in an apt place to deliver in the business. The security service business however requires leadership, firmness and general managerial skills which I lack. This predisposed the business for failure but with the employment of a manager, this will be taken care of. The potential market requires competitiveness and abrasiveness; it is a business for the tough. It requires knowledge of the changing security services, creativity to lure customers and the innovativeness to keep them. Previous experience is important as it is expediency for start-up and growth. The market also looks up to the service providers for deployment of guards who have a set of expected ethics and who can conduct themselves properly and sensibly in the line of duty. This therefore calls from leadership and role modeling. It also means that enforcement of discipline on the workforce is key. As I am not endowed with such competence and skill, I will source an experienced manager who should oversee operations and human resource. This will cater for my lack of prior experience and also have the effect upon the employees to give guidance and set an example. The leadership of such an individual will be the back that the reputation of the company will ride on. California has a set societal
Marketing Strategy for a Proposed Security Service Business Name Institution Date Abstract Starting a business requires knowledge of a number of issues which validate the choice of the business and factors that influence the nature of the choice. Marketing strategies should be calculated and deliberated on…
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“Market-driving organization: A framework“, Academy of Marketing Science, pp. 1-15, (Available: Expanded Academic ASAP Plus), accessed 4 September 2005.
6. Dickson, PR 1996. “The static and dynamic mechanics of competition: A comment on hunt and
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e strategies that are perceived to be the most successful in product promotion and market optimization are commonly referred to as marketing principles. This paper will discuss the various elements of marketing process in relation to market orientation of McDonalds corporation.
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The paper delves into the porter concept, 5 forces. The paper discusses the application of Porter’s 5 forces concept on one India-based company, Tata Motors. The Porter’s 5 forces concept affirms Tata Motors effectively maximized its scarce resources to retain its revenue leadership in the vehicle market segment.
3 pages (750 words)Coursework
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