The winning answered the consumer’s long asked question of whether expensive vodka tested better than cheap vodka. Consequently people felt justified for buying expensive vodka (Rothbaum 60). Following the cosumer’s loving for greygoose, we developed an urge to conduct a research. The research was to explain why consumers love greygoose. We used ZMET procedure to carry out our research. We chose on ZMET because the procedures involved draw out the deepest feelings, thoughts, recognitions and undisclosed perceptions of the respondent concerning the topic being interviewed. ZMET is the best choice for researchers willing to investigate consumer behaviors concerning a given product (Chang 279). We recruited our informants from France. Since many people were willing to participating in our interview, we carried out screening criteria on consumers who were interested in participating in the interview. We conducted in-depth interviews and carried out the convenience sampling to choose our interview participants (Chang 279). We were gender-sensitive thus we selected one male and one female. Therefore we had two informants for our data collection process with whom we carried out two interviews. The female informant was a 45 year old house-wife while the male informant was a 28 year old employed young man. We used two tape recorders to record the data conveyed by the respondents in the two interviews (Gofin, Lemke and Koners 49). After the interview, there was need of understanding the informants’ information on why consumers love greygoose. We critically analyzed the collected data to identify the metaphors that the greygoose consumers use about this vodka. We focused on obtaining metaphors because through them we could gain a better understanding of the consumers’ thinking. We transcribed the information collected from the two interview tapes into text for deeper analysis (Gofin, Lemke and Koners 49). From the data, we identified metaphor expressions and categorized them into thematic metaphors, conceptual metaphors and deep metaphors. Thematic metaphors described various aspects of the informants’ attitudes towards consumers’ love for greygoose. Conceptual metaphors played a role in data reduction and organization. We obtained deep metaphors by analyzing the thematic and conceptual metaphors (Belk 401). The informants revealed that greygoose consumption made them think of France, their home. We used resource as a deep metaphor to show the informants’ claims that greygoose consumption is a source of entertainment (Belk 401). The study showed that consumers considered greygoose consumption as a source of entertainment after engaging themselves in strenuous activities. The informants affirmed the entertaining ability of greygoose increased their trust in the brand. The statement we recorded from these claims was, “greygoose gets me high…it entertains me, I trust the brand!” The vodka also reminded them of the great times they shared with their friends and family members back in France. Greygoose made them think of the tragic accidents and people lose caused by alcohol consumption. The informants stated that sometimes they met new people during greygoose consumption process hence making new friends. We used intimate as a thematic metaphor to show greygoose consumption as a source of memories. Conceptual metaphors obtained included anarchy, messy, France, friends and family. The informants revealed of how greygoose consumption connected their memory to the upscale greystone club. They reaffirmed that the packaging of greygoose was classy and gave them a sense of psychological ownership of the brand. Greygoose also gave them a sense of belonging. The following verbatim from the male respondent indicated this:
Greygoose is vodka with a natural taste and smell produced and processed traditionally in France. The spirit won a platinium award at the world spirit competition held at San Francisco by Chicago Beverage Testing Institute…
Needs, tastes, demands and preferences of consumer keep on changing with time; therefore the role of marketers has become very complex. Businesses need to offer products and services according to the preferences and needs of the consumers and with the changing trends of the consumers, marketers not only have to predict the behavior of the consumers but also come up with products and services to meet the changing needs.
The enormous assortments of meanings as well as the intricacy of feelings involved make the sensation of love enormously difficult to define with any consistency, even when compared to other forms of emotions. As an abstract concept, love refers to overwhelming gentle, compassionate feelings for another person.
Scientific and Biological thoughts about the relationship between ‘Love’ and ‘Hate’ are also given. The Stories of ‘Storm’ by ‘Kate Chopin’ and ‘Eveline’ by ‘James Joyce’ are also highlighted in order to prove the relationship between ‘Hate’ and ‘Love’.
According to the paper , opinions of human beings reveal the differences between the inherent traits engraved in humans regarding their perspectives on moral beauty. It’s sure that people observe and appreciate moral beauty in terms of vision, tastes, the senses of touch, taste, smell as well as hearing.
The concept of Courtly Love originated in France and then spread throughout Europe to other European countries, and later became the ultimate source of the middle ages literature of love, which was not existent before the 12th century. Early literature of love is associated with Christianity and the doctrines of the Christian faith such as the Bible, but the nature of the love depicted in such literature is completely different from the kind of love that was espoused by the concept of Courtly Love (Capellanus, 17).
John Tarrant has defined love in terms of attention. In his opinion, “Attention is the most basic form of love; through it we bless and are blessed” (Sardone). According to Merriam Webster dictionary, love can be defined as a
The poem continues to emphasis but one point, the lover is not a goddess but a simple looking women. He also says “Shall I compare thee to a summers day? Thou art more lovely and more temperate:” (Sonnet III) This is love. It is confusion
Prior to the outbreak of World War 1, water transportation had solidified globalized interactions among people in Africa, Europe, America and Asia. Currently, globalization has reached an unprecedented rate. Modern
9 pages (2250 words)Research Paper
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