StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Repositioning Target Market Demographics Using U.S. Census Data - Essay Example

Nobody downloaded yet

Extract of sample
Repositioning Target Market Demographics Using U.S. Census Data

It can be stated that the target customers for compact cassettes could be the students as well as the young people who possesses the fascination in listening music. According to the Census Data of the United States, it has been apparently observed that the nation has the highest amount of listeners. On the basis of this significant data, it can be affirmed from a broader perspective that the repositioning of the product especially targeting the listeners like the youths as well as the students along with others fond of listening music would be beneficial. Relating to the aspect of repositioning, certain key dimensions are needed to be implemented that includes understanding company’s’ effort for doing well, discovering the needs of the customers and exploiting organizational strengths for meeting the demands of the customers. Another key dimension can be identified as culture building for focusing on customers as well as market intelligence (Trout, & Rivkin, 2009). From the above observation it can be stated that in order to enter into new market segment, it is required to identify the strengths and weaknesses of the organizations. It can be observed that compact cassettes requires mass reproducing aspects, phonography records as well as prerecording for attracting customers in the global markets. According to the census data belonging to the US, it can be stated that the target market for the product concerning compact cassettes would be the rural areas of the nations wherein the students and the youths among others resides substantially. It has been apparently observed that the population in the rural areas of the US has been estimated to be nearly about 18% and with targeting this particular market, it would be possible to elevate technological advancements particularly in those areas. In accordance with the reports that published by the US Census Data, it can be observed that the value of shipments and annual payrolls is much higher in the US business markets as compared to others in the global context. The products like compact cassettes entering into the target market i.e. the US would have ample scope of generating greater revenues by delivering quality products to the customers (United States Census Bureau, 2011). 2. Type of Research Required for Repositioning Compact Cassettes The marketing research for products of compact cassettes can be identified as current marketing and promotion plan along with distribution of compensation, current customers profile and competitive products review (McGrath Marketing, n.d). In this similar concern, it can be stated that the types of research required for repositioning the product of compact cassettes in the new target market of the US can be identified as conduction of interview with practitioners, assessing the competition in the target market and developing a detailed understanding of the attributes of products. Furthermore, the other sort of research encompassing conduction of primary along with secondary data is also required for establishing a product such as compact cassettes in the target market of the US. It is quite significant that the identification of competitors within the market segment is quite indispensable for repositioning a product in target market. It can also be stated that the conduction of qualitative research is also required ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Repositioning Target Market Demographics Using U.S. Census Data Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/94030-repositioning-target-market-demographics-using-us-census-data
(Repositioning Target Market Demographics Using U.S. Census Data Essay)
https://studentshare.net/marketing/94030-repositioning-target-market-demographics-using-us-census-data.
“Repositioning Target Market Demographics Using U.S. Census Data Essay”, n.d. https://studentshare.net/marketing/94030-repositioning-target-market-demographics-using-us-census-data.
  • Cited: 0 times

Summary

Repositioning Target Market Demographics Using U.S. Census Data
Repositioning is the process of involving and executing certain major changes in a particular product for the purpose of competing with other similar products…
Repositioning Target Market Demographics Using U.S. Census Data
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Repositioning Target Market Demographics Using U.S. Census Data"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Market target paper
Indeed, I would market high priced premium quality branded products (for gifts and personal use) as well as budget watches. Indeed, I have chosen Los Angeles because it is the the most populous city in California with a population of around 4.1 million (Beacon Economics, 2010); therefore, this huge market has immense business potential.
4 pages (1000 words) Essay
The Target Market: Demographics Paper
This market is one that is using healthcare more often and they are also in need of other services. Many are living longer and much healthier lives than in the past. Both men and women are active and they are living a better lifestyle that includes exercise, good nutrition and taking better care of their health needs.
3 pages (750 words) Essay
Repositioning
On the other hand, repositioning is the process of changing an existing brand’s identity relative to a competing product’s identity (Trout & Rivkin 2). It entails conducting researches to know what weaknesses the starting position had, the proper direction to take, and planning and embarking on improving the position (Kotler & Keller 27).
3 pages (750 words) Essay
SOURCES OF DEMOGRAPHICS DATA
3 Key Sources of Demographics Data. Introduction Demographic data are irrefutable numbers of a group statistically figured to reflect a particular finding. As it were, demographics have a wide area of applications in everyday life. Its uses range from identifying scientific subsets within a particular populace, which depict a reflection of the total number of population or any other empirical finding at a given period of time.
4 pages (1000 words) Essay
Demographics and the Housing Market
This is because housing consumes a large part of the income of a typical household. Both prices and quantity of houses available in the market are determined by the construction sector and households. The availability of houses in the market is largely dependent on one main variable, that is, the demographic factors governing the place.
4 pages (1000 words) Essay
Target Market
The following facts support this statement: The market of CNG is growing manifold and presently some 8 M vehicles are operating on CNG worldwide .This figure is expected to reach 50M by the year
2 pages (500 words) Essay
Beyonce target market report
This concept began in the 1940s when larger industries needed to find ways to attract different consumers to products and services in a wider area and through national and
4 pages (1000 words) Essay
Target Market
Consumer behavior and preferences have a high impact on how companies indulge in their marketing, promotional and sales efforts. Consumer’s opinions of good and bad and especially the way they define and appreciate beauty can mean the
4 pages (1000 words) Essay
Product Reassessment
bjective data is based on information provided by the customers such as how they feel about a particular product (Jain & International Development Research Centre, 1999). This may help to determine the appropriate marketing strategies that can be applied in order to reduce risk
4 pages (1000 words) Essay
Your Neighborhood & the U.S. Census
Even though it does not have any solid boundaries, this area includes parts of nine counties: Sonoma, Marin, Napa, San Francisco, Solano, San Mateo, Alameda, Contra Costa and Santa Clara. The
4 pages (1000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Repositioning Target Market Demographics Using U.S. Census Data for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us