Burger King

Burger King Case Study example
High school
Case Study
Marketing
Pages 5 (1255 words)
Download 0
Name Instructor Course Date Analysis of Burger King's “Whopper Freakout” Marketing Campaign and the Pros and Cons of Viral Marketing Genius or risky? The answer to this question could go either way when looking at Burger King’s “Whopper Freakout” marketing campaign…

Introduction

The commercial also sampled reactions from real customers who were offered an alternative burger from competitor brands after they had placed orders for the whopper burger from Burger King. This commercial went viral online and further its popularity was enhanced by television commercials and adverts online and in print. The blend of the online viral and television campaigns is indeed the genius part in Burger King’s “Whopper Freakout” marketing campaign. This marketing strategy captured larger markets than online or television campaigns, each used on their own, would capture (Eick). The television commercial was viewed by thousands and thousands of people and the marketing message reached not just the typical whopper bugger fan but so many other people who could potentially begin to prefer the whopper burger to other brand burgers. Burger King’s utilization of the “Whopper Freakout” television commercial in strategic slots such as during breaks in major sports tournaments was another genius move that captured the attention of numerous Burger King’s male customers and sports enthusiasts who were fans of the whopper bugger. The online campaign in the form of the viral video was also another brilliant move by Burger King. ...
Download paper
Not exactly what you need?

Related papers

The impact and implications of Burger King's arrival in Lausanne for Mc Donald's
The questions took both the open and closed format. The data thus collected was analysed using SPSS version 19 and the results presented in graphical, tabular and arithmetic formats. The questions were designed to draw as much feedback as possible on the satisfaction levels of clients in terms of product quality, affordability and service. There was one question which was inferential and it was…
Burger King
With the help of these marketing communication techniques a product can be expansively marketed and product consciousness may be generated amongst the public regarding the various aspects with regard to the product (Laitenen, 2009). The above mentioned tools may be used in segregation, but an organisation can get superlative advantage when these tools are used in a unified way to create impact…
Place Assignment: Burger King
This has however changed in the recent past after consumers and sellers altogether encountered numerous problems ranging from wrong specification to wrong delivery of goods. This case mainly affected clothes and food industries that offer variety of items. For example, it is hard for one to determine the taste of certain food item viewed on the website or determine the fitting of certain dress…
BURGER KING CASE STUDY
Experts suggested that the campaign was a clear indicator that Burger King was the favorite burger of the Americans. This is because consumers ate Whopper more often than the other products. The campaign also doubled Whopper sales in the quarter that ended on December 2007. The burger also got a replica of Whopper at Madame Tussauds in the same year. The campaign was able to reach both the old and…
BURGER KING CASE STUDY
Thus, in modern marketing strategies, marketers have mastered the art of creating a need for their product or service offerings or constantly surprising the marketplace, an area where they have a high level of dexterity (Boone and Kurtz 11). The “Whopper Freakout” marketing campaign of Burger King is one of them. Although the forefront intention behind this was to find out if Whopper was the…
burger king in Luton
This interface, which outlines the service quality within the customer’s mind, is referred to as "moment of truth”. The regularly transitory encounter is an outlook instant in time where the client is appraising the service as well as forming an opinion about its quality. For in instance, in the case concerning the 6 University students who went for lunch in the Burger King restaurant, the…
Answers to Burger King case study questions
Franchising helps to increase the profitability of the business and eliminate unnecessary start up cost. The success of the fast food industry does not only depend upon the franchising method but also depends upon implementation of effective marketing strategies. To achieve global leadership in its industry a fast food restaurant needs to set a series of financial goal and strategic goals. Global…