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Case Study example - Burger King
Pages 5 (1255 words)
Name Instructor Course Date Analysis of Burger King's “Whopper Freakout” Marketing Campaign and the Pros and Cons of Viral Marketing Genius or risky? The answer to this question could go either way when looking at Burger King’s “Whopper Freakout” marketing campaign…
Extract of sample
The commercial also sampled reactions from real customers who were offered an alternative burger from competitor brands after they had placed orders for the whopper burger from Burger King. This commercial went viral online and further its popularity was enhanced by television commercials and adverts online and in print. The blend of the online viral and television campaigns is indeed the genius part in Burger King’s “Whopper Freakout” marketing campaign. This marketing strategy captured larger markets than online or television campaigns, each used on their own, would capture (Eick). The television commercial was viewed by thousands and thousands of people and the marketing message reached not just the typical whopper bugger fan but so many other people who could potentially begin to prefer the whopper burger to other brand burgers. Burger King’s utilization of the “Whopper Freakout” television commercial in strategic slots such as during breaks in major sports tournaments was another genius move that captured the attention of numerous Burger King’s male customers and sports enthusiasts who were fans of the whopper bugger. The online campaign in the form of the viral video was also another brilliant move by Burger King. ...
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