Corporate Strategy - Fitness Industry "New York Fitness" Table of Contents Introduction 3 PESTLE Analysis of the Fitness Industry in the UK 4 Competitive Rivalry 9 Analysis of Bowman’s Strategy Clock 11 Application and Justification of the Ansoff’s Matrix 12 Conclusion 14 References 16 19 Introduction The fitness industry is one of the growing business sectors in the United Kingdom…
This industry renders the facility of fitness specially gym and health clubs as per membership basis. The benefits provided by this industry include the use of exercise equipments and weights, along with facilitating personal training, group classes and other club amenities. As per the data of IBIS World (2012), the fitness industry especially gym and health clubs have inculcated an estimated figure of around 8.7 million members across the United Kingdom, which is nearly 17% of the adult population. The London Olympics specially provided the extra motivation in this industry; as a result, the revenue increased by around 9.5% over the last five years (IBIS World, 2013). The fitness industry is incredibly successful with innovation and changing technologies which provides the adapting capability of the products for suiting its own requirements. Though there are around 6000 gyms and health clubs in the UK but they cater to the different market segments. These include women only gyms, traditional body building gyms, budget model gyms, premium full service health club, and 24-hour gyms among others. In London, there are around 70,200 people employed in the active leisure, learning as well as wellbeing sector among them 5900 are employed in the health and fitness industry. Therefore, the government of the UK also provides help for ensuring sustained growth of this sector. London has a rich mix of active leisure and learning facilities, high profile sporting clubs and also a host of international, national and regional events. Therefore, the industry skills fill the gap of sports specific technical skills and health consciousness (AACS LMI, 2010). Contextually, on the basis of research initiatives on management theory the analysis is done with the help of PESTLE analysis of the external environment. Besides, in this paper, Bowman’s Strategy Clock and application and justification of the Ansoff’s Matrix are also going to be provided as analysing tools for finding out marketing and growth strategy of a new company. Thus, by analysing the external and internal factors a set of recommendations is also drawn on the development options of the business (Jarzabkowski & et. al, 2009). PESTLE Analysis of the Fitness Industry in the UK A PESTLE analysis at times referred to as PEST analysis is one of the imperative and useful tools for analysing and understanding the industry position as a whole and is often used in conjunction with a SWOT analysis to access the situation of an individual business. A PESTLE analysis is one of the most important frameworks regarding to the assessment of macro environmental analysis. Therefore, it is one of the most important frameworks and a key part for designing of strategic management. The term ‘PESTLE’ refers Political, Economical, Social, Technological, Legal and Environmental factors. This analysis enables to draw varied pertinent responses regarding various questions such as what are the political factors which likely to affect the industry, important economic factors, cultural aspects, technological innovations, present and imminent legislations of the government as well as environmental considerations. However, it is also needed to highlight that these factors definitely depend and ...
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According to the paper the negotiator was able to persuade the shooter to release all his four young children but was unable to persuade the shooter to release his wife or surrender. The scenario resulted in the suicide of the active shooter in front of his spouse, who remained unharmed. The negotiator is a seven-year veteran of the force who has three small children and is going through a divorce.
Wellness, Fitness, and Longevity.
Physical activities have proved to be extremely essential in improving and in the maintenance of healthy lifestyles. Physical exercise helps in preventing excessive weight and in the maintenance of weight loss. Secondly, physical activities aids in combating severe diseases and healthy conditions.
Members: The current and prospective members would use the system to feed in their personal data and reason as to which they have joined the Fitness center. The members may have various objectives while joining the center. Some are for simple fitness programs while others have different objective.
In most high-income countries, fitness and wellness programs have slowly taken root. Keeping fitness is a family affair as parents and their children gain the benefits of bonding together and keeping physically fit. Families have discovered the importance of finding the time to exercise on a regular basis. Children and adolescents who exercised a lot were able to tackle stress and retain positive outlook compared to those who did not.
It is unanimously agreed that the human body clearly resembles a machine and is designed to become adapted to the ways it is used, which in simple words means that the more you use it, the more efficient it will become
It is, however, difficult for most individuals to fit in exercise into their already busy schedules. The fitness plan give below requires only 30 minutes of exercise and an alteration of diet. Thus, it can be followed by even the busiest of people.
For this. I will take a 30minute aerobic class in the first week. In the second week I will introduce treadmill and in the third week I will drop treadmill for jogging while at the same time doing Yoga and aerobic. The last two weeks I will go for weekend swimming for 1hr
Before the exercise program can begin, an assessment has to be carried out. This assessment involves checking for physical fitness in terms of how much their muscles and cardiovascular organs can endure. These fitness tests are, however, preceded by discussions on
pay to the franchisor as predicted by income and transactions for the three companies Planet Fitness locations in the 2013-2014 financial year (IBIS World, 2015).Of the 42 sites of companies that operated for at least 12 months to 31 December 2013-2014, which represent three
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