CORPORATE STRATEGY - FITNESS INDUSTRY "NEW YORK FITNESS"

CORPORATE STRATEGY  -  FITNESS INDUSTRY "NEW YORK FITNESS" Assignment example
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Marketing
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Corporate Strategy - Fitness Industry "New York Fitness" Table of Contents Introduction 3 PESTLE Analysis of the Fitness Industry in the UK 4 Competitive Rivalry 9 Analysis of Bowman’s Strategy Clock 11 Application and Justification of the Ansoff’s Matrix 12 Conclusion 14 References 16 19 Introduction The fitness industry is one of the growing business sectors in the United Kingdom…

Introduction

This industry renders the facility of fitness specially gym and health clubs as per membership basis. The benefits provided by this industry include the use of exercise equipments and weights, along with facilitating personal training, group classes and other club amenities. As per the data of IBIS World (2012), the fitness industry especially gym and health clubs have inculcated an estimated figure of around 8.7 million members across the United Kingdom, which is nearly 17% of the adult population. The London Olympics specially provided the extra motivation in this industry; as a result, the revenue increased by around 9.5% over the last five years (IBIS World, 2013). The fitness industry is incredibly successful with innovation and changing technologies which provides the adapting capability of the products for suiting its own requirements. Though there are around 6000 gyms and health clubs in the UK but they cater to the different market segments. These include women only gyms, traditional body building gyms, budget model gyms, premium full service health club, and 24-hour gyms among others. ...
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