Individual companies and organizations have developed websites that are aimed at reaching a considerable number of the target market. These websites have had their flaws and thus, the need to improve or adopt a different website that is of attraction to the user. A number of strategies have been proposed to improve the look and feel of the website such as using different advertising strategies and search engine optimization. Majority of online stores use e-marketing as a tool to advertise and sell their products and services, in this study, the website of Amazon.com will be analyzed, and suggestions offered in regard to the website. Although the company has done much on the website, there are a few things to be added and others improved. For example, the company can consider including mobile phone technology in its payment system. The organization can also take measures to allow users access its services through their smartphones. In addition, the company can engage Search Engine Optimization in order to ensure that it gets the most traffiick which may end up being transformed to customers.
Jeff Bozos founded Amazon.com in 1994, and the company has grown quickly to become a successful e-commerce company (business) in the universe. Today, the company is among the Fortune 500 companies and of the biggest online retailers in United States. Unlike, the other companies, such as e-bay which do online auction, the focus of Amazon.com has been on retail sale. Amazon.com has grown in the world in a rapid rate and has become one of the famous retailing website in the universe. The success of Amazon.com is attributed to its consumer friendly website interface and inventive tools that assist the consumers such as offering lists of popular books, the recommendation system, and lists of the best sellers (Wong 2009). Amazon is one of the first businesses to sell products embedded in their long chain through housing them in their many warehouses. It also distributes products from the numerous partner companies. Amazon acts as a medium or directly sells a wide range of products. These products include consumer electronics, videos, music, clothing, household products, and books. Most of products sold are done through Amazon, however, majority of them are from third-party sellers (CrunchBase 2012). In this essay, Amazon.com website will be analyzed in terms of how it markets its products, and how it can improve online sales for its products. Suggestions to improve its online sales of product such as Search Engine Optimization and advertising strategies will be discussed in detail. Website Analysis The success of Amazon is as a direct consequence of the strong user shopping experience. There are several features that make the Amazon shopping experience a model worth to be imitated by e-commerce developers. The shopping experience of Amazon starts on the home page where user or shopper is visually informed of the two-fold purposes of the website; to inform customers of available products and their characteristics and to direct customers toward purchasing the products. Apart from the disorderly layout and several clean distinct components that attract the eye of the user, the shopping/search controls at the top, and the navigation section on the upper left stand out in the Amazon home page. With such components highlighted, the two-fold aim of the Amazon website is achieved when the user is capable of quickly finding and purchasing products, and the seller is capable of quickly processing online purchases and making a profit (Webdesigner depot 2009). The online shopping and product search are very conspicuous even for an individual who has visited the website for the first