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case study analysis Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Product internationalisation Course Instructor Product Internationalisation A company takes various approaches to consider the internationalisation of a product. In addition, internationalisation of a product should involve designing of an approach that will ensure that the product’s entry into the market is successful with the product registering maximum profits after venturing in new markets…

Extract of sample

In this case, it is counter-productive for a company to internationalise a product without fundamentally seeking to acquire a large market segment of the local market. Despite these factors, a strategic analysis is crucial in the process of internationalising a product. To internationalise a product, an effective strategic analysis will involve the identification of the strengths that make the product a good option for new markets. Such strengths include the competitive advantage of the product over its competitors. Consequently, the competitive advantage determines whether the company will modify its product in order to be accepted in the new markets. In addition, the company may decide to introduce a new product for the new market or the company may decide to venture into the new international markets with the same product (Czinkota and Ronkainen 2007). In line with this, it is essential to point out that a good product does not require modification in order for the company to introduce it to new markets. ...
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