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Business-to-Business Marketing Report - Essay Example
Pages 11 (2761 words)
Since the Sales force of a company are assigned with developing of customer relationships, the sales force of a company is being regarded as a powerful driver of revenues of a company.The organisational success is closely associated with the successful functioning of the sales force of a company. …
About $ 800 billion is being spent by all American companies each year on sales force, which is about 3 times the quantum of dollars spent on advertising.
Many past empirical studies have found communication; commitment, trust, social contracts and co-operation are the variables that influence B2B relationships. As per eMarketer, about 88% of the shoppers prefer to do shopping online instead of traditional shopping as they can shop through online 24 hours a day and 365 days during a year.
According to DoubleClick research study, about 73% of interviewees answered that they purchased a product through online due to email marketing. This demonstrates that B2C marketing is gaining momentum nowadays.
SPSL should maintain adequate sales force and should launch its own website. SPSL should publish some success stories, offer the visitors some plumbing tips on how to keep their plumbing system hassle-free, and there should be a review section where its customers can post their views and recommendations about the SPSL services. SPSL can also introduce e-mail campaigns, pay-per-click campaign, local SEO programs and other online marketing strategies to attract new customers. SPSL should also publish in their websites positive reviews’, blog entries, and forum discussions section, about its past deals and upcoming ones.
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