Financial Position of Lenovo - Research Paper Example

This report will also debate the current strategic direction to which the company has aligned itself. Apart from this, the major issues which the company is facing and the tactics which have been designed by the management to overcome these issues will be discussed. The company and the stakeholder’s view of the company will be seen speculated to comment or prescribe better ways to improve the performance of the company.

In another part of this report, the personal assessment of the company from the viewpoint of an individual who wishes to apply to the company for a job will be discussed. This discussion will include the complete analysis of the strengths, weaknesses, opportunities and threats which the company may face, and the complete analysis of the financial position of the company will be analyzed. The purpose would be to speculate the performance of the company and the future growth which the company plans to attain in the future.

COMPANY OVERVIEW Lenovo Group Limited is a renowned name in the computer industry. It is a Chinese company with operations spread across the globe. The headquarters of the company is located in two countries. One is located in Beijing, China, and another is at Morrisville, North Carolina. The registered office of the company is in Hong Kong, China. Lenovo is known across the globe for selling Tablet PC’s Servers, Electronic storage devices, Software’s Smart Phones etc. Lenovo was recognized as the second-largest PC vendor for the year 2012.

Its operations are spread across sixty companies of the globe, with sales in more than 160 countries. The company was founded in 1984 in the capital city of China, Beijing and was incorporated in 1988 in Hong Kong. Lenovo is a listed company and is also considered a “Red Chip” company. AN ANALYSIS OF THE INDUSTRY To analyze the computer industry in terms of the functions and the operations of the business, the Porters Five Forces Analysis must be done. The history of Lenovo takes the company back to 1984 when it started its operations. The company started its operations with a headquarter in Beijing under the supervision of its founder Liu Chuanzhi. In 1988 the company hired a few young individuals to incorporate the business on an international scale.