Title: Ewing (2009) asserted that "IMC measurement in the twenty-first century is not a journey for the faint-hearted". Dis

Title: Ewing (2009) asserted that "IMC measurement in the twenty-first century is not a journey for the faint-hearted".  Dis Essay example
Masters
Essay
Marketing
Pages 10 (2510 words)
Download 0
Strategic IMC Measurement in the 21st Century Name: Instructor: Course: Date: Strategic IMC Measurement in the 21st Century IMC estimation in the 21st Century is not an adventure for the timid due to the obstacles an organization can be faced with. This paper attempts to discuss this assertion while using examples of industries to support this argument…

Introduction

However, since IMC measurement is not a walk in the park, in this paper, there is also some advice on how to prevail over obstacles faced by various industries and we will understand why IMC measurement is actually not fit for those who are faint hearted in the twenty-first century industries (Ewing, 2009). The findings correspond with the following stages of overcoming these obstacles: • Carrying out market research aimed at better understanding the customers • Comprehending the viewpoints, incentive and individual client behavior • Concentrating on the client instead of the line of the product • Insisting on the consumer officer role to achieve maximum value of the customer. These four stages show that an IMC arrange should enthusiastically control from the contact focus that every industry has with its clients. Lately however, the conditions of shifting demographics and socio graphics coupled with the rapid expansion of choices of media have made the old forms incapable. These barriers have actually adversely affected industries. Thus, IMC scientists have saw a need to recognize the call for additional muddled, conduct orientated division guidelines to counter these snags. ...
Download paper
Not exactly what you need?

Related papers

Integrated marketing communication
The target groups that are used with the carbon footprint of the UK and the government is one that is identified by the awareness of global warming and reducing the carbon footprint. The approach is one which is dependent first on finding individuals that are interested in the carbon footprint reduction and which has the ability to alter and change the way that the government is able to create a…
Context Analysis and IMC Recommendation
Mainly Integrated Marketing Communication (IMC) technique will be used to serve the purpose. Different techniques of marketing communication can be used by VOLVO, but selecting a communication strategy which has right blend of clarity, large communication impact and consistency can be a challenging task. The next half of the project will discuss about the features of the product. VOLVO MOVE is a…
IMC is Not a Proven Marketing Theory
Direct Marketing is an approach used to create relationship with customers and delivering information about products to customer, the method is mainly used for selling financial services to customers, direct marketing also helps to close sales cycle within a short time period. Sales Promotion is the process that helps the company to increase brand visibility in point of sales and point of…
IMC and Customer Satisfaction
However, from an in depth understanding of the different ways of marketing communication this process would be discussed in detail in this paper in the context of marketing activities of the BERVET. The process of integrated marketing communications fundamentally refers to “the strategic analysis, choice, implementation and control of all elements of marketing communications which efficiently,…
IMC and Customer Satisfaction
Guided by the company’s culture of ensuring that customers look trendy thus keeping up with fashion, we will go deeper in establishing and maintaining a closer and an in depth touch with our clientele and referrals. We are intending to incorporate the following personal marketing means: Email marketing whereby we shall be sending emails to our customers on a weekly basis informing them of new…
IMC and Customer Satisfaction
Thirdly the advertising strategy must align to the marketing goals by ensuring that the advertising spends results in the expected revenue and marketing goals and thus ensuring that the resources spent on advertising are not wasted or spent in markets where little revenue is expected. There are different ways to measure the effectiveness of advertising but these vary from type of advertising that…
IMC AND CUSTOMER SATISFACTION
In recent years, Integrated Marketing Communication, a newly emerging and young academic framework, has become a very strategic and magical bullet that is found to help a firm achieve sustainable competitive advantage. IMC is a careful coordination of varying promotional tools such as sales promotion, personal selling, advertising, event marketing, public relation with a view to facilitate…