StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
  • Home
  • Subjects
  • Marketing
  • Title: Ewing (2009) asserted that IMC measurement in the twenty-first century is not a journey for the faint-hearted. Dis

Title: Ewing (2009) asserted that IMC measurement in the twenty-first century is not a journey for the faint-hearted. Dis - Essay Example

Nobody downloaded yet

Extract of sample
Title: Ewing (2009) asserted that IMC measurement in the twenty-first century is not a journey for the faint-hearted. Dis

However, since IMC measurement is not a walk in the park, in this paper, there is also some advice on how to prevail over obstacles faced by various industries and we will understand why IMC measurement is actually not fit for those who are faint hearted in the twenty-first century industries (Ewing, 2009). The findings correspond with the following stages of overcoming these obstacles: • Carrying out market research aimed at better understanding the customers • Comprehending the viewpoints, incentive and individual client behavior • Concentrating on the client instead of the line of the product • Insisting on the consumer officer role to achieve maximum value of the customer. These four stages show that an IMC arrange should enthusiastically control from the contact focus that every industry has with its clients. Lately however, the conditions of shifting demographics and socio graphics coupled with the rapid expansion of choices of media have made the old forms incapable. These barriers have actually adversely affected industries. Thus, IMC scientists have saw a need to recognize the call for additional muddled, conduct orientated division guidelines to counter these snags. In the wake of categorizing the clients into sections, underwriting exercises ought to be set up to make it work as per the whole vital IMC arrange to perform the set advertising conveyance goals. Conveyance between clients and conglomerations ought to be a two-way process; either as an exchange or a trade of qualified data (Binet & Field, 2007). IMC measurements also promote the use of various messages in a campaign or advertisement so as to reach various target audiences. This is mostly used when an industry intends to advertise its brand name while encompassing various aspects. This is most evident in the media industry. The importance of this is mostly evident in the IMC literature. Also, we can take the good demonstration of the banking industry which has utilized it in measuring IMC at the strategic level. However, limited information is there regarding the execution of IMC or the strategic use of various tools of communication. However, it is unknown that if an IMC approach is adopted at a global industrial level or if respective industries come up with and apply their own IMC measurement approach, then that could be very beneficial (Binet & Field, 2008). Barriers to IMC Many researchers have noted and have been dealing with barriers to the implementation of IMC as well as its use. The following is a summary of some of the barriers and the subsequent paragraphs discuss these barriers. • The skills of a client skills, centralization, and issues pertaining culture • The skill of the firm • The flexibility related issues • The difficulties of IMC related measurement • The absence of business related culture •Vague corporate level positioning • Varying cultures within departments for communication • Necessity for managerial techniques that are cross disciplinary • Change fear • Hierarchical structure of the organization • The fragmentation in media IMC must be able to keep on demonstrating how their blend with nontraditional media produces more impact with less cost. There is also the mind-set – this pertains to experience, tradition, history and specialization. IMC estimation involves the entire association, ...Show more
Cite this document
  • APA
  • MLA
(“Title: Ewing (2009) asserted that IMC measurement in the twenty-first Essay”, n.d.)
Retrieved from
(Title: Ewing (2009) Asserted That IMC Measurement in the Twenty-First Essay)
“Title: Ewing (2009) Asserted That IMC Measurement in the Twenty-First Essay”, n.d.
  • Cited: 0 times


Strategic IMC Measurement in the 21st Century Name: Instructor: Course: Date: Strategic IMC Measurement in the 21st Century IMC estimation in the 21st Century is not an adventure for the timid due to the obstacles an organization can be faced with. This paper attempts to discuss this assertion while using examples of industries to support this argument…
Title: Ewing (2009) asserted that IMC measurement in the twenty-first century is not a journey for the faint-hearted. Dis
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Title: Ewing (2009) asserted that IMC measurement in the twenty-first century is not a journey for the faint-hearted. Dis"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Integrated Marketing Communications
The twenty first century marketing trends present a number of challenges to marketers. There are notable transitions in customer behavior, as a market trend, besides several others as the development and the emergence of nontraditional media (Edwina & Jennifer, 2009, p.315).
5 pages (1250 words) Essay
The Twenty-First Century Car
They are status and love symbols, as well as signs of peril and unexpected death. Cars have turned out to be a big part of our everyday life; a lot of people have a tendency to base the achievement of a person by the brand, design, and newness of the car they own.
3 pages (750 words) Essay
Critically explore the rise of 'hate crime' in twenty first century society
The rise of hate crime has been proved as a key characteristic of the 21st century society. The particular phenomenon has been explained in the literature using different approaches, as presented above. The most dominant of these approaches seems to be the one that emphasizes on the relationship between hate crime and media.
9 pages (2250 words) Essay
Art In The Twenty-First Century
She has had one-woman exhibitions at the Museum of Modern Art, the Whitney Museum of American Art, and the Wadsworth Athenaeum, as well as major installations at the Hirshhorn Museum, the Philadelphia Museum of Art, and the Jewish Museum in New York. She's an artist who expose her many selves.
2 pages (500 words) Essay
Deskilling and flow of capital: Marginalised workforce in twenty first century
The structure of today's industrial organisation is quite different from the twentieth century. Multinational companies have now their heads in developed world and other functioning bodies in developing world. The decisions are taken in the head office and its execution is in the emerging economies such as India and China.
6 pages (1500 words) Essay
Building and dwelling in the Twenty-first Century
Understanding that the chief function of building is to facilitate the dwelling of man on the earth in the natural surroundings, and no matter what ever buildings that we are creating, it becomes more imperative to understand the characteristic of the buildings that we are creating.
3 pages (750 words) Essay
Criminal Identification Procedures in the Twenty-First Century
This is so very important because our police forces and forensic laboratories play a vital front line effort in investigating and protecting us from criminals. In many respects, law
8 pages (2000 words) Essay
The Importance of Marketing in the Twenty-First Century
The magic of marketing behind this success will be highlighted here including how they have made their marketing consumer-focused as well as the manner in which they have
8 pages (2000 words) Essay
Culture, Power and Resistance in the Twenty-First Century
The mid twentieth century witnessed the most dramatic social transformations of human history. The manner of such change should be attributed to its extraordinary speed
3 pages (750 words) Essay
Twenty-First Century Images of Nurse and Nursing
In most hospitals the role of nurses is usually assigned randomly to nurses without giving regard whether the nurse given that
4 pages (1000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Title: Ewing (2009) asserted that IMC measurement in the twenty-first century is not a journey for the faint-hearted. Dis for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us