Focus of the Marketing mix - Essay Example

Only on StudentShare

Extract of sample
Focus of the Marketing mix

The Coke beverage has, therefore, been targeted at every household to the extent that it should be within an arm’s reach. Although the product appeals to the mass market, the product’s primary target group is individuals aged between 10-25 years and secondary target group is those between 25-40 years of age. Coca Cola’s brand essence is happiness, energy, emotions and getting together. The core product is the strong taste of Coca Cola, whereas, the augmented product is the brand experience that has been attached to the consumption of Coke. Using Maslow’s social hierarchy, the product has been positioned to cater to customers’ need of belonging and being loved. The brand has been associated with being trendy and evoking a positive lifestyle along with being associated as young, enthusiastic, sunny and innovative. Furthermore, the use of somatic markers in the branding of Coke is visible since people readily identify the Coca Cola drink with “red” although its color is brown (The Coca Cola Company, 2012). The product in this case is, therefore, not limited to the invigorating taste and texture of the drink but includes the powerful brand persona of Coke. Price As far as the pricing of Coke is concerned, it has been priced in line with that of its competitors, mainly Pepsi. ...
Download paper

Summary

Marketing Mix- Coca Cola Customer inserts his/her name Institution’s name Introduction Coca Cola boosts of having the highest brand equity in the world. According to surveys, one of the most recognized words in the world is “Coca Cola”. The product Coca Cola continues to dominate the carbonated drinks market despite sturdy headwinds and is well ahead of its competitor Pepsi…
Author : kcartwright

Related Essays

Marketing mix and tool
The secret of flourishing marketing is utilizing the suitable means to target the audience. Marketing the business is regarding how one positions it to satisfy the market’s requirements. There are four vital building blocks within marketing of products as well as business. These are known as the four P’s of marketing. Product. The appropriate product to go well with the needs of the target client. Price. The appropriate product sold on the appropriate price. Place. The appropriate product accessible easily on the appropriate price at the appropriate place so the customers can purchase it....
12 pages (3012 words) Term Paper
marketing mix strategy
Various researches show that the popularity of energy drinks is continuously increasing and most importantly they are giving tough challenges to the soft drinks. Over the past few years consumers have become more inclined towards the energy drinks. According to data provided by P&C Nielson Scantrack, energy drinks occupy almost 23% in the entire market of beverages.3 Considering all these facts, Frucor should introduce one or two new flavors of ‘V’ within the next fiscal year. Furthermore, the company should introduce the new flavors in a completely new package. The ‘V-Orange’ can be...
3 pages (753 words) Essay
Marketing Mix
a. Discussion on which elements of the marketing mix are still being promoted 5 b. Considerations for new developments 5 4. Conclusion 6 Annexes 8 List of references 12 . An analysis of the Pre launching strategy of Cotswold Water Park Introduction. Costswold Water Park Four Pillars Hotel located near Swindon was launched in 2007and had used integrated marketing strategies in pre-launching. Purpose of this research is to analyze if marketing approaches used by the hotel sustained the success of pre-launch a. Review of the marketing mix The hotel used high level plans related to the marketing...
4 pages (1004 words) Essay
Marketing Mix Essay
This includes increasing the number of products in the market while maintaining quality and low production costs. Product development ranges from identifying customer needs to designing activities that analyze and refine new ideas. These ideas bring about new products or refine existing products. Unique, high quality and affordable products give a business an advantage over competitors (Brassington and Pettitt, 2005). Beauty for price Hairdressing has faced steep competition from similar businesses in the region. Product development requires intense marketing especially in a competitive...
8 pages (2008 words) Essay
Marketing Mix Recommendations
Hygiene is one of the important factors within the food industry and consumers give highest priority to it. Therefore it is highly recommended that the company should only sell hygienic and fresh foods. The pricing should be done on the basis of cost plus pricing method and market penetration strategy can be followed to grab more market share. Regarding the promotional aspect, the company can effectively use television and newspaper advertisement as both the media have mass reach. Finally regarding the distribution, the company can appoint distributors and target food marts to distribute and...
5 pages (1255 words) Essay
Marketing mix
All these suggest that the concept of marketing mix has evolved over time as the 4Ps were initially based on the production and supply context of the 1950s (Kent and Brown 2006). The model now encompasses aspects of sociology and cognitive psychology (Hakansson and Waluszewski 2005 cited in Kent and Brown 2006). Without marketing mix capability other concepts such as customer orientation, competitor orientation and inter-functional coordination would not be able to contribute to better firm performance, suggests Shin (2012) thereby highlighting the significance of MM concept in the field of...
6 pages (1506 words) Essay
Focus of the marketing mix
Another notable target market is that of the aging demography who want to explore new things (Hughes, 2011). In addition, the younger generation has not been left behind, notably the students who desire trendy and innovative devices that provide various options in performing tasks. Ipad features Ipad is basically a tablet device with various specifications and features. These specifications and features have enabled this product more appealing to customers in the various market segments. Ipad has an interface of led touch screen with dimensions of 9.57 ? 7.47; this makes this product more...
7 pages (1757 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!