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The Marketing Mix: Products and Brands Automobile Brand: Toyota Fast Food Restaurant Brand: Coca Cola Customer’s name Institution Instructor’s Name: Course Name The Marketing Mix The marketing assignment looks into the relationship that exists if any between customers and brands, the role played by brands, and finally the views customers have of brands developed through marketing and non-marketing influences.
The assessment will finally justify the existing relationship between consumers and brands and why this relationship exists for some brands and not others. A brand is a sign, design, symbol or summation of all of them, for the purpose of proving the goods or services of one seller, or a group of entrepreneurs, and to distinguish them from those of competitors (Peterson, 2007). Essentially, a brand is an indicator which shows the buyer what to anticipate from buying in regards to quality, service, and functionality among other features. A brand is a recognition factor which, specifically at the sale point terminal, can help a buyer to reach a purchase decision. A product, on the other hand, is anything that can be offered to a market for attention, acquisition, use or consumption. A product includes objects that are physical in nature, services, ideas, locations, firms and personalities. Positioning as it relates to marketing is the act of designing a product so that it takes up a precise and valued place in the minds of the target consumers. Finally, relationships with brands are a description of the associations and beliefs that consumers have about the brand. A brand can mean good and bad things to people. ...