2013 Fashion Promotion - Essay Example

Only on StudentShare

Extract of sample
2013 Fashion Promotion

With shifting demographics, and augmentation of the internet, the fashion industry is progressively becoming a global and multifaceted business. This characterizes a significant difference in the cultural, social and economic perception of the participant. The result of these differences in magnitude, occurrence and viewpoint is that fashion marketing is dissimilar at the local level, let alone at the global one. This means that for every new player, there is an immediate need not only to look at the existent players and how they have succeeded but also to meticulously plan, and execute market oriented strategies that allow for growth through satisfied customers. In this study, we look at a means to launch a new fashion brand, Release, to the market and raise its profile such that it is in a position to gain at least 5% market share of the high-end fashion segment. The brand, Release, has every intention to rival well positioned brands in the fashion industry such as ZARA, HM and TopShop. Obviously, this is not a mean challenge as these are well established brands which have largely cut a niche in the fashion market. At the moment, a brand such as ZARA is the biggest fashion retailer in the world, eating into its UK market share will require meticulous planning and exquisite brand positioning. ...
Download paper

Summary

The fashion industry has enormous variation in the size and structure of businesses serving the needs of customers. From a small retailing establishment to enormous fashion businesses such as Liz Claiborne or ZARA…
Author : kennithking

Related Essays

Fashion Promotion of Dior J’Adore
The essay "Fashion Promotion of Dior J’Adore" discovers the Promotion of Dior J’Adore. Francis Demachy enjoyed a very good repute since his past experience was with another luxury brand, Chanel, and was responsible for managing the in-house creation of the perfumes. There is a long history associated with the creation of J’Adore , where the founder of the Dior, Christian Dior always expressed his passion towards the flowers and wanted to incorporate the fragrance of the flowers in a bottle so that the scent was at the disposal of the users. This is known as one of the most feminine...
14 pages (3514 words) Essay
Fashion promotion - Miss Dior.
This fact is what makes it still available in various stores and outlets. One can clearly understand how fascinating the Miss Dior perfume brand has been over the period. Brand image of Miss Dior (Top Ten Items on My Anniversary Whishlist 2012) Brand value: Miss Dior perfume compliments the exuberance, freshness and elegance of fashion line of Dior. It is the synergy effect of perfume and haute couture at its best. The aroma of Dior perfume was created by Paul Vacher based on a method found out by Jean Carles. Brand Onion: The brand onion of the products covers three major areas: physical...
14 pages (3514 words) Essay
Fashion Promotion - Dior
The paper "Fashion Promotion" analyzes the channels and ways that brands, such as Dior, use in their promotion. The existing communication channels used by Dior have been thoroughly studied and also additional recommendation to improve the existing channels and introduce newer ways has also been included in the study. It was found that Dior is very restrictive in selecting its communication channels, so as to maintain the luxurious brand image of the company. Conservative communication channels are utilised by all the luxury product companies, but Dior could utilise a few other channels too to...
14 pages (3514 words) Essay
Referral fashion promotion: Gucci
The paper deals with the promotional audit and analysis the component of promotional mix which has been used by Gucci to create a brand name in the market. Current communication channel which are used by Gucci has been identified and critically evaluated providing recommendation to Gucci for future growth and opportunity. The paper ends with a reflective statement stating the learning’s from the paper. Contents Executive Summary 2 Overview of the Brand-Gucci 4 Consumer profile 5 Outline of current communication channel 6 Review of competition 9 Critical evaluation of communication channels...
14 pages (3514 words) Essay
Principle of Fashion Marketing
The essay "Principle of Fashion Marketing" concerns the fashion marketing. The growth history of the Louis Vuitton has been awarded with the reward of world’s most valuable luxury brand for the six consecutive years from 2006 to 2012. The recognition as world’s most luxury brand has also enabled the company to gain high market valuation. The market valuation of the Louis Vuitton was about 25.9 billion USD in the year 2012. The underlying essay aims at analysing brand position of Louis Vuitton. The brand analysis of the company will be done in accordance with the stepwise framework of PEST...
15 pages (3765 words) Essay
2013 consuming fashion
The period around the late 70s and the early 80 witnessed a number of technological innovations key among which were in the sector of communication including the advent of the use of the internet. The technological developments therefore influenced the lifestyles of these people affecting their childhood thus their adulthood later in old age (Espinoza, 2012). The generation Y population is synonymously referred to as the millennium generation owing to the timing of the inception of the term around the millennium. Culture plays a big role in the formulation of a person’s lifestyle and that of...
8 pages (2008 words) Essay
Promotion Coffee
The coffee shall be an ethically traded coffee, hence, it shall focus specifically on career-oriented individuals living in urban areas with relatively higher incomes. These individuals are socially responsible individuals who care about sustainability and environment and would not hesitate in paying a premium price for an ethically traded coffee. Due to the presence of cultural diversity in UAE this strategy would be particularly useful in attracting foreigners and tourists who would rather go for ethically traded coffee rather than otherwise. The brand’s offerings are targeted towards such...
5 pages (1255 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!