2013 Fashion Promotion

2013 Fashion Promotion Essay example
Masters
Essay
Marketing
Pages 11 (2761 words)
Download 0
The fashion industry has enormous variation in the size and structure of businesses serving the needs of customers. From a small retailing establishment to enormous fashion businesses such as Liz Claiborne or ZARA…

Introduction

With shifting demographics, and augmentation of the internet, the fashion industry is progressively becoming a global and multifaceted business. This characterizes a significant difference in the cultural, social and economic perception of the participant. The result of these differences in magnitude, occurrence and viewpoint is that fashion marketing is dissimilar at the local level, let alone at the global one. This means that for every new player, there is an immediate need not only to look at the existent players and how they have succeeded but also to meticulously plan, and execute market oriented strategies that allow for growth through satisfied customers. In this study, we look at a means to launch a new fashion brand, Release, to the market and raise its profile such that it is in a position to gain at least 5% market share of the high-end fashion segment. The brand, Release, has every intention to rival well positioned brands in the fashion industry such as ZARA, HM and TopShop. Obviously, this is not a mean challenge as these are well established brands which have largely cut a niche in the fashion market. At the moment, a brand such as ZARA is the biggest fashion retailer in the world, eating into its UK market share will require meticulous planning and exquisite brand positioning. ...
Download paper
Not exactly what you need?

Related papers

Fashion Promotion
Taking a look at one of the most mesmerizing perfumes which was created by Dior, J’Adore which was originally made for Dior by Calie Becker, the perfumer somewhere in the year 1993. However the craftsman for the perfume changed and the responsibility was under taken by Francois Demachy who was also the perfume creator for the House of Dior. Francis Demachy enjoyed a very good repute since his…
Fashion promotion - Miss Dior.
This fact is what makes it still available in various stores and outlets. One can clearly understand how fascinating the Miss Dior perfume brand has been over the period. Brand image of Miss Dior (Top Ten Items on My Anniversary Whishlist 2012) Brand value: Miss Dior perfume compliments the exuberance, freshness and elegance of fashion line of Dior. It is the synergy effect of perfume and haute…
Annie Referral Fashion Promotion
The existing communication channels used by Dior have been thoroughly studied and also additional recommendation to improve the existing channels and introduce newer ways has also been included in the study. It was found that Dior is very restrictive in selecting its communication channels, so as to maintain the luxurious brand image of the company. Conservative communication channels are utilised…
Referral fashion promotion: Gucci
The paper deals with the promotional audit and analysis the component of promotional mix which has been used by Gucci to create a brand name in the market. Current communication channel which are used by Gucci has been identified and critically evaluated providing recommendation to Gucci for future growth and opportunity. The paper ends with a reflective statement stating the learning’s from the…
Principle of Fashion Marketing 2013
The growth history of the Louis Vuitton has been awarded with the reward of world’s most valuable luxury brand for the six consecutive years from 2006 to 2012. The recognition as world’s most luxury brand has also enabled the company to gain high market valuation. The market valuation of the Louis Vuitton was about 25.9 billion USD in the year 2012 (Louis Vuitton 2012). The underlying essay…
2013 consuming fashion
The period around the late 70s and the early 80 witnessed a number of technological innovations key among which were in the sector of communication including the advent of the use of the internet. The technological developments therefore influenced the lifestyles of these people affecting their childhood thus their adulthood later in old age (Espinoza, 2012). The generation Y population is…
Marketing & Promotion
The coffee would appeal to these target age groups through contemporary and clean designs that shall be presented in a consistent way in its product and package designs, interior of the store and advertising. For young adults whose age is between18 and 24, the coffee shop would position itself as a place where college students can study, write, read and hang out with others. This target market…