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Starwood Hotels & Resorts Worldwide Inc. and Starwood Media Centre (SMC). Hospitality Research Project.
Pages 24 (6024 words)
This paper has sought to analyze the efficiency and expediency with which SMC has been set up and is being run as the premier website for Starwood Hotels & Resorts Worldwide Inc.
The world dwells and thrives on news and information, forming their ideas based on what they read and hear. This is why the website set up by the Starwood Hotels & Resorts Worldwide Inc. always needs to adequately represent the current state of affairs, noting to build the company’s image to the rest of the world. That is its primary purpose, acting like an online public relations forum, tasked with engaging the general public on different levels, all with a view to ensuring that the hotel chain maintains its stellar status while at the same time conducting its business at a maximum level of operations.
This paper has sought to analyze the efficiency and expediency with which SMC has been set up and is being run as the premier website for Starwood Hotels & Resorts Worldwide Inc. The ability of the website to represent the interests of the chain of hotels and resorts has been questioned with a view to determining whether the website fully performs its function as a one-stop destination for any user who intends to gather information on the hotel franchise. ...
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