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Five Years Marketing Plan - Essay Example
Author : bartolettihilde
Pages 8 (2008 words)
The project deals with the 5 years marketing plan for a company in UK. The company that has been chosen is Hotel Chocolat…
The company initially started its operations in UK as a catalogue business company. The company achieved success in its initial stages only and soon after that it made a plan of opening a website in UK. This plan helped Hotel Chocolat to secure its position in the market. The company started exporting chocolates to United States by means of an online ordering website. It started expanding its business operations in the domestic land and has opened 23 stores in the outlets of John Lewis and 43 stores in United Kingdom. Hotel Chocolat produces fresh chocolates and the taste of these chocolates is much more adventurous as they are produced using more cocoa and less sugar. The company has also worked with the local farmers of Ghana in order to learn the technique of cocoa plantation. The company started various other projects apart from producing chocolates. Hotel Chocolat has opened a restaurant at the cocoa estate in Saint Lucia. Presently the company is planning for internationalisation.