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Essay example - Marketing Plan : Fritz Gelato Ice Cream
Pages 18 (4518 words)
Marketing Plan: Fritz Gelato Ice Cream Introduction An individual named Andrea Fritz from Switzerland was learnt to have founded the company Fritz Gelato in the year 1910. The background in which Andrea Fritz was brought up had a blend of Italian as well as German traditions which helped in developing a taste as well as preference for superior sweet along with food delights…
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The ice-cream has been learnt to earn quite some awards as well as recognition owing to its superior taste. The Fritz Gelato ice-cream is known to enjoy a huge fan-following owing to the fact of being purely organic which is believed as its secret behind the superior taste. The company deals in products such as sorbets, organic ice-creams as well as coffee, frozen yoghurts along with organic donuts. The company is already operating in the niche market of Australia and is further planning to capture the mass market of Australia in Melbourne with its excellent range of products (Fritz Gelato, 2006). Thus, this paper would intend to develop an appropriate e-marketing strategy which would aid the company in successfully entering and capturing the market. Situation Analysis Internal Environment Frits Gelato is basically an ownership firm which even entails franchise model along with its present business model. ...
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