Amongst our clientele, Burberry Plc is one of the leading customers whom we are serving currently and are responsible for handling all their marketing activities within our region for the period running through July to December 2013. Burberry is a fashion brand, established since 1856, mainly dealing in men and women clothing and similar luxurious accessories (Burberryplc.com). This paper provides a marketing communications report, entailing detailed discussion about the concept of marketing communications and its unfolding role in establishing integrated marketing communications strategy. This report is followed by a marketing communications plan for our denoted client Burberry, stating the objectives that are to be achieved through promotional activities and the corresponding strategies that need to be implemented in order to be successful in achieving goals that were aimed at through these marketing communications. Finally we provide an integrated marketing communications strategy for the client to identify how all marketing elements work together to form the ideal strategy after taking into account implications of environmental and legal issues, sponsorship and role of technology. ...Show more
Marketing Communication Burberry Course: Date: INTRODUCTION Back in time, there was lack of awareness for marketing and promotional media: A buyer would not differentiate much between off-the-shelf products. However, today suppliers and manufacturers spend and rely heavily on advertising their products and services in order to maximize their sales and brand reputation…
This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools.
In this case the products is the event named as The Glastonbury Music and Art festival. However, all the marketing activities have to be supported by the proper marketing communication processes and these communications are primarily the combination of advertising, promotion and strong public relation.
As the mobile market becomes expansive with the key players being Vodafone, T-mobile, O2, Orange and Virgin among others, firms have realized the need to emulate IMC to reach their customers in the global market. This paper identifies various marketing strategies and slogans that Vodafone adopts thus making it attain a competitive edge in the telecommunication industry.
In a sense, modern marketing concept focuses on the aim of addressing consumer needs and wants but the ultimate outcomes may not be for the betterment of either the customers or society (Rotfeld 2001). A lack of understanding of the ethical issues associated with market segmentation and selection has led to tremendous social and economic costs.
Retention of customers is more important than getting new customers. Thus a customer relation enhances the interaction between the brand and the customers and makes them closer to each other to an extent that the customer
He is enjoying the first positions among the richest person of the world with a net worth of $40 billion(The 400 Richest Americans, 2009). Gates is a Harvard dropout. He took a leave of absence from its university and started a partnership with Paul
eloping pricing, promotional and sales strategies, selling the products and finally providing proper after sales services and taking feedback (Kotler, Keller, 2007). According to American Marketing Association Boston, is “Marketing is the activity, set of institutions, and
Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores which are there to attract the public towards the center. Some of the biggest attractions of Viejas Outlet Center include various on-site leisure facilities, open-air stage arenas,