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Marketing mix and tool - Term Paper Example
Pages 12 (3012 words)
MARKETING MIX & TOOLS Introduction Marketing Mix is among the most basic ideas in marketing. For drawing customers, all companies have to focus on four basic building blocks - Product, Price, Place, and Promotion…
The secret of flourishing marketing is utilizing the suitable means to target the audience. Marketing the business is regarding how one positions it to satisfy the market’s requirements. There are four vital building blocks within marketing of products as well as business. These are known as the four P’s of marketing. Product. The appropriate product to go well with the needs of the target client. Price. The appropriate product sold on the appropriate price. Place. The appropriate product accessible easily on the appropriate price at the appropriate place so the customers can purchase it. Promotion. Updating prospective customers about the “availability of the product, its price and its place” (Tehrani, p. 154). All the four P’s are variable that one manages while forming the marketing mix that will create a centre of attention for potential customers. The marketing mix must be something that gets the complete attention because the accomplishment of business relies on it. As a business executive, one should find out the way to apply these variables for attaining the profit prospective. Product Product means the commodities as well as services offered to the customers. Other than the physical merchandise, there are factors linked with the product that consumers may be paying attention to, for instance, it’s packaging. ...
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