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Marketing Campaign for a Successful Product Launch
Pages 4 (1004 words)
A Report on the Promotional Tools for Nokia’s Marketing Campaign Name: Number: Course: Lecturer: Date: Table of Contents A Report on the Promotional Tools for Nokia’s Marketing Campaign 1 Table of Contents 2 1.0 Executive summary 3 2.0 Introduction 3 3.0 Methodology 4 4.0 Main Findings 4 5.0 Schedule for Marketing Activities 6 6.
In particular, this report focuses on the four promotional tools that were used that are public relation, direct marketing, promotions and advertising. The report seeks to inform the team about the appropriateness of the selected promotional tools in bringing about a successful marketing campaign. It also demonstrates how the selected promotional tools will be fully utilized in devising a creative mix of marketing activities suitable for a successful marketing campaign. 2.0 Introduction The marketing department of Nokia Company was tasked with devising the marketing campaign plan that would be used in ensuring that the two new Nokia brands sell well in South Africa and they proposed that the company utilize advertisements, sales promotion, direct marketing, and public relation as promotional tools (Awad 2004). Promotion is one of the elements in the marketing mix, and just like all the other elements, it deserves a lot of evaluation before being approved by the senior management team of a company (Armstrong & Kotler, 2012). ...
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