Marketing Campaign for a Successful Product Launch - Essay Example

Only on StudentShare

Extract of sample
Marketing Campaign for a Successful Product Launch

In particular, this report focuses on the four promotional tools that were used that are public relation, direct marketing, promotions and advertising. The report seeks to inform the team about the appropriateness of the selected promotional tools in bringing about a successful marketing campaign. It also demonstrates how the selected promotional tools will be fully utilized in devising a creative mix of marketing activities suitable for a successful marketing campaign. 2.0 Introduction The marketing department of Nokia Company was tasked with devising the marketing campaign plan that would be used in ensuring that the two new Nokia brands sell well in South Africa and they proposed that the company utilize advertisements, sales promotion, direct marketing, and public relation as promotional tools (Awad 2004). Promotion is one of the elements in the marketing mix, and just like all the other elements, it deserves a lot of evaluation before being approved by the senior management team of a company (Armstrong & Kotler, 2012). ...Show more

Summary

A Report on the Promotional Tools for Nokia’s Marketing Campaign Name: Number: Course: Lecturer: Date: Table of Contents A Report on the Promotional Tools for Nokia’s Marketing Campaign 1 Table of Contents 2 1.0 Executive summary 3 2.0 Introduction 3 3.0 Methodology 4 4.0 Main Findings 4 5.0 Schedule for Marketing Activities 6 6…
Author : asa47
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Campaign for a Successful Product Launch"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing plan for the healthcare entity (smoking campaign)
The paper will target to study young adults, adults, and adolescents. The SWOT analysis has revealed the positive and negative traits of the campaign. One of its strength states that it has a noble purpose, which is then countered by its weakness of being vulnerable to criticisms of the society.
16 pages (4000 words) Assignment
MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT
Table of Contents Contents Page No Introduction 04 1. Current Position 04 1.1 Short History 04 1.2 Growth Overview 04 1.3 Financial Overview 04 2. Mission Statement 04 3. Market Share Information 05
18 pages (4500 words) Essay
Global marketing strategy and product launch
The restaurant holds offices in the United Kingdom at Guildford. The entity provides a dynamic experience by pulling the structure up in the air through industrial power cables, controlled by cranes which remain fixated on the ground. The aim of the restaurant is not only provide a maximum adventure of dining in the sky but also ensures safety, customer’s satisfaction and serving delicious and quality food.
14 pages (3500 words) Essay
Global marketing strategy and product launch
The audit of the company is provided including the company environmental analysis and the SWOT analysis is provided. The report goes further into describing the appropriate market plan that the company is to adopt in the launching of the new product in the newly identified country Kenya.
13 pages (3250 words) Essay
Marketing Plan - Product launch strategy
The company is providing the target customers with different latest and new telecommunication products and equipments. There has been continuous innovation and changes in the industry and in order to stay competitive in the industry. It is essential for the organisations in the industry to keep on coming up with new and innovative products and solutions (Budde, Baker, Bibolini, Evans, Hulme-Jones, Kwon, Lancaster, Lange, Tine, McNamara, and Wansink, 2011).
9 pages (2250 words) Term Paper
Marketing Campaign for Ocean Spray
This case deals with the introduction of ‘OrbitTM Easy Open’ lid because it was researched and analysed that nearly about 40% of the women has problems in opening traditional glass jar. Thus Ocean Spray has invested huge amount of money on this re launch of the product with different packaging and style in order to suit the needs of the customers.
4 pages (1000 words) Essay
Choose a multinational company,and Selecting one new market and one product, detail and justify a marketing plan for the launch
....................... 2.0 Target market identification...................................................................................... 3.0 Market analyses..............................................................................................
8 pages (2000 words) Essay
Marketing Campaign for a Successful Product Launch
Since the mobile phone market is a very competitive industry with the likes of Apple, their closest rivals, Nokia, Sony, Blackberry, and LG among others, the company needs to put extra attention to launch and campaign of their products to ensure they have a significant competitive advantage over their rivals.
3 pages (750 words) Book Report/Review
Public Relations
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
4 pages (1000 words) Essay
E-marketing
E-marketing has 4 P’s:1) Permission, 2) Privacy, 3) Profiling and 4) Personalization. Permission is considered the key to successful E-marketing, which involves receiving and maintaining permission from customers. Permission based E-marketing is considered good business practice
7 pages (1750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT