How to make a choice in marketing

How to make a choice in marketing Essay example
High school
Essay
Marketing
Pages 3 (753 words)
Download 0
Technology has been helping mankind in various ways, in almost all walks of life possible. There are a number of disadvantages associated with technology as well as many people are not able to cope up with the fast evolving nature of the same. …

Introduction

Although the purpose of technology is to simplify and improve our lives, it actually complicates our lives; we end up spending more money and enjoying less of life. Every single day a new phone or a laptop is introduced in the market by different companies making it impossible for the consumer to choose any one model. Earlier, there was a scarcity of choice, now consumers are feeling a pull on their pockets in order to not make unnecessary purchases and falter with their bank accounts. Keeping a track on money has become hard because newer technology helps to simplify a person’s life however, how much does a person purchase? Earlier, when GPS systems did not help man to find directions or iPods did not assist him during his long journeys, the distances were still covered. The use of technology has brought about an ease of access with respect to life itself - but at a heavy price. (Montgomery, Joseph) Therefore, one way by which technology is complicating a man’s life is by making it more and more expensive as well as creating excess competition among individuals as well as companies with regard to who produces or who buys the better technology. Soon enough, a man becomes caught up with his expenses and the amount that he has been setting aside in order to purchase newer and better forms of technology. ...
Download paper
Not exactly what you need?

Related papers

Consumer Behaviour: Nescaf - How their marketing mix influences consumer cognitive, affective and behavioural responses
K have already found a cultural identity. Consumer behavior gives an insight to consumer psychology towards a product and in this case, Nescafe coffee brand. Consumer concentrates of what consumers feel, reason, think about Nescafe compared to its competitors and how they are influenced by the environment in U.K. the limitations and decisions of consumers about Nescafe are controlled by the…
Marketing
In very much the same way, the article in question analyzes the means by which thou you based marketing can be used in pharmaceuticals to ensure that long-term ability to innovate and value is not lost. Moreover, the article indicates that the pharmaceutical firms have suffered a great deal with regards to public image in the past three years as exorbitantly high prices have not been able to…
How South Korean students make decision for choosing master course abroad
The primary objective of this research was to examine the choice factors that prospective South Korean students considered in choosing their master courses abroad, as well as the source of information employed in the decision making process. A non-probability convenience sample of 150 international students from 10 higher institutions abroad took part in the study. Data was obtained through…
Prepare a marketing plan for a company of your choice for the next one and three years
GSK has a unique mission statement which explains their aim and (objective of) providing consumers with new products and with more improved projects. The following essay elaborates the marketing plan of the company by describing the current scenario of the industry and also GSK. SWOT analysis identifies the strength and weakness and also the opportunities and threats of GSK that are changing from…
Marketing and choice
At many times, it has been observed that businesses believe in many other important factors other than consumer behavior to create successful strategies, such as innovative products. Both the perspectives can be analyzed to conclude that whether consumer decisions and behaviors should influence the marketing strategies or not. Consumer buying decisions may be used by businesses to create…
how to make the restaurant successful?
There is therefore the need for an interested investor within this industry to consider a number of factors, which are important in making a restaurant succeed in business while at the same time having the investor realize targeted gains. However, critical analysis of case studies within the Bora Bora Island reveals high unhealthy competition from restaurant operators, which threatens to lock out…
marketing
A marketing strategy is the means that the producer uses to focus and identify various ways he can influence the decision of his customers to purchase his products. The marketing concept to be used should satisfy consumer needs and help the producer to achieve in increasingly competitive markets. To achieve competitive advantage, in an increasingly competitive market place, the producer should…