Samsung - Case Study Example

Extract of sample
Samsung

The company underwent a huge transition to a high-end technological manufacturer whose focus was on the B2C market from the B2B market. Most technology consumers had come to associate Samsung with poor quality products. In order to alter the perception with regards to its products, Samsung came up with a restructuring process through a careful study that saw them alter their marketing strategy to meet these challenges. Samsung Electronics altered its strategy from technological segmentation to lifestyle segmenting. They started by carrying out extensive market research aimed at manufactured products, which were reflective of the customers’ lifestyle rather than those with technological features that were specific. By using segmentation by lifestyle, Samsung segmented their market followed by product positions. Samsung focused, on the quality of their products in their marketing, to change the image that consumers in the market had in their products. Samsung implemented quality initiatives like six sigma and various initiatives of manufacturing, like assembly manufacturing, to enhance their output via optimal resource utilization. Samsung also developed new products that were technologically superior and innovative. They developed products that were high end and fun for the phone sector to appeal to the preferences of customers in the market. ...Show more

Summary

Samsung- The Making of a Global Brand Name: Institution: SAMSUNG- THE MAKING OF A GLOBAL BRAND Q#1: By 2002, Samsung was rated as one of the top 3 players in the global mobile handset market. Analysts attributed Samsung's success to its marketing initiatives…
Author : roslyn71
Samsung essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Samsung"
with a personal 20% discount.
Grab the best paper

Related Essays

Potential Opportunity for Samsung to Market in China and Vietnam
The company fundamentally believes in speed based innovative products to compete against its rival and offers customers new features in their products to meet their fast changing requirements and demands. It constantly strives to identify factors and issues that would help meet the challenges with efficiency and unmatched proficiency.
3 pages (750 words) Case Study
Samsung Electronics Global Marketing
Corporate restructuring, major resizing of the organization increased emphasis on manufacturing through vertical integration, technological leadership in consumer electronic goods is the key strategy framework that helped Samsung to increase the sales revenue and profitability of the organization.
3 pages (750 words) Case Study
Samsung International
The company has shown poor leadership when trying to capitalize on technological breakthroughs. However Samsung International has played convincing role, and has taken concrete measures to support and strengthen the organizational behavior. The international community has entered an era of technological advancement, where the business, commercial and economic activities are so integrated that its one world economy, and the notion of unilateral and international economy has changed the nature of competition, and has forced the companies to broaden the scope of their activities.
8 pages (2000 words) Case Study
Samsung Electronics
In this condition Samsung and all the other companies in this industry try to protect their position either by product differentiation or by cost reduction. If we look at the five competitive porter forces, we can say that the threat potential new entrants Is very low because a lot of capital expenditure is required in order to setup a firm in this industry and also because many of these firms are protect by patents.
3 pages (750 words) Case Study
Samsung Electronics Case Study
One of the weaknesses of DRAM technology is that loses data when the power turned off. A company that has been very successful in the memory industry is Samsung Corporation. The purpose of
2 pages (500 words) Case Study
Samsung Electronics Case Study
Their ability to decipher and create business opportunities and exploit market conditions became their major asset in making inroad in areas where big players line Samsung, Sony, Matsushita, IBM, Motorola etc. were already well established with huge financial resources,
2 pages (500 words) Case Study
Case 5_Design strategy at Samsung Electronics: Becoming a top-tier company
ts history was the IMF crisis which has allowed the firm to refocus and develop its core competencies while at the same time laying off businesses which were not profitable. Apart from this, the change of leadership and the focus on the design and quality was another important
1 pages (250 words) Case Study
Samsung
rging digital convergence that is defined by the combination into one product of different products, as well as the linking of many technologies using a single network. The company underwent a huge transition to a high-end technological manufacturer whose focus was on the B2C
4 pages (1000 words) Case Study
Strategic management of Apple Inc. and Samsung Group
Products are of very premium categories. Samsung believes in filling the market with their products. They offer products ranging from premium to middle targeting customers from all categories. Samsung always maintains good mixture of different products. From
10 pages (2500 words) Case Study
The Case of Samsung

The author states that based on unproductive marketing strategies, Samsung has also had to incur very high marketing costs to gain control of new markets. It is a challenge that requires great risk taking. In reference to price fluctuation, the main challenge has been fluctuation exchange rates in the countries that Samsung operates.

2 pages (500 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT