Strategic marketing plan - Research Paper Example

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Strategic marketing plan

The National Taiwan Craft Research Institute (NTCRI) is a renowned organization in Taiwan and its marketing division has been chosen to handle this project and promote the new product. This paper presents the detailed marketing plan for the promotion and launch of the new product, the analysis of the target market and the competitors of the NTCRI. It also mentions the indicators by which the organization would be able to measure the performance of the product after it has been marketed. Table of Contents International designers are increasingly showing inclination towards utilising the concepts of traditional arts. Therefore the perspective of the local culture of Taiwan is gradually moving towards occupying the position of an essential cultural element among the future designs of various modern day applications. This paper presents a plan for the development of a drinking cup based on the design of the traditional ‘Linnak’ used by the Paiwan tribe. The ideas of the Linnak and the cultural connotations associated with the product evoke innovative sense of marketing among the modern marketers. The National Taiwan Craft Research Institute (NTCRI) is a renowned organization in Taiwan and its marketing division has been chosen to handle this project and promote the new product. ...Show more

Summary

Strategic marketing plan: Linnak Executive summary International designers are increasingly showing inclination towards utilising the concepts of traditional arts. Therefore the perspective of the local culture of Taiwan is gradually moving towards occupying the position of an essential cultural element among the future designs of various modern day applications…
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