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Functions of Public Relations Paper
Pages 3 (753 words)
Name Instructor’s Name Course June 3, 2015 Functions of Public Relations Explanation of the Organizational and Societal Functions of Public Relations Public relations (PR) has been explicitly defined the Public Relations Society of America as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (What is Public Relations?
2). Concurrently, societal functions involves balancing social responsibility and community relations (Societal Functions of Public Relations) where organizations allegedly engage in activities that also serve the best interests of the general public. Identification of an Issue within Westgate Resorts that would have both Organizational and Societal Implications Westgate Resorts was reported to be incorporated in 1970 and initially owned by David Siegel. With Central Florida Investments (CFI) as the parent company, the organization has allegedly grown to be “the largest privately-owned timeshare company in the world employing over 10,000 around the United States” (Our History par. 2). The current issues that clients and the general public are provided with, regarding Westgate Resorts, include the documentary film entitled “The Queen of Versailles” that allegedly narrated the controversial lifestyle of David Siegel and family. This could be considered a relevant issue since the film reportedly influenced the way other stakeholders perceived the organization. ...
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