International Strategic Marketing Plan: Dried Fish from UAE to Brazil

International Strategic Marketing Plan: Dried Fish from UAE to Brazil Essay example
Masters
Essay
Marketing
Pages 20 (5020 words)
Download 0
International Strategic Marketing Plan: Dried Fish from UAE to Brazil Executive Summary Product Three levels of Products The company produces dried sea food in the form of salted, smoked, pickled and frozen forms. However, the offerings of the company can be best explained by using the three levels of products…

Introduction

One of the major factors that are to be considered while marketing of food related products would be heath. Hence another benefit to be provided by the product along with taste and variations would be health. Another benefit that could be provided by the product could be easy to process. As compared to traditional food products such products can be easily processed with ease within a short period of time. Actual Product The actual product is the tangible part of the product which can be seen and touched by the customers. One of the parts of the actual product could be the small sliced fishes which would save the time of the customers. Also the nature of the product is dry and hence it could take from one place to another with relative ease. A part from these another major factor of the actual product would be packaging. The product should package in an attractive fashion with colours that are attractive yet have an environment friendly image. Green would an ideal colour. A part from this packaging should also be used by the company to provide all the relevant information. Due to the nature of the product the customers may look for information such as processing date, expiry date, ingredients used. All these information should be mentioned in a user friendly manner. A part from this the environment friendliness of the material used in packaging could be conveyed. ...
Download paper
Not exactly what you need?

Related papers

Strategic Marketing Plan
The valley of Swat is known for its amazing natural beauty and therefore there is a huge attraction for domestic and international tourists. In order to resume tourism in the valley after the removal of terrorists hold, this report presents a three year long marketing strategy which is categorized into three phases. The first phase will focus on attracting domestic tourists; the second will focus…
International and strategic marketing
This paper describes the rise of the recorded-music industry, the emergence of disruptive technologies and the effect of this disruption on the marketing strategies of today’s recording industry companies. The marketing strategies are discussed in perspective of the 7Ps of marketing. 3Ps are identified and analysed as potential channels for implementing marketing strategies that could mitigate…
Strategic Marketing Plan
In essence, a smart TV is more like a smartphone and a great deal superior to the “idiot box” it used to be called (Sinclair 2011a, 3; Sinclair 2011c, 3). This strategic marketing plan is prepared for Samsung TV, which is particularly geared toward the Australian market. Before this report proceeds to Samsung TV, it will discuss the SBU in general first. Samsung (2011) aims to position itself…
SABMiller Strategic Marketing Plan
SABMiller’s vision is to be the most admired company in the global beer industry; they are slowly accomplishing this by becoming the world’s largest brewers. SABMiller own over 200 brands of beer, they employ around 70,000 people in 75 countries, on top of this they are also the largest bottlers of coca-cola products. In Australia, SABMiller own over 58 beer and cider brands that are in the…
Strategic Marketing Plan
Air Asia is currently going through the preliminary merger processes with Malaysian Airlines and Air Asia X, as the business attempts to diversify its competitive advantages. Air Asia X is currently a low-performing carrier in its operating market and the intent of this merger is to consolidate technological and maintenance expertise to achieve short-run cost savings synergies. The Malaysian…
Strategic marketing plan
The National Taiwan Craft Research Institute (NTCRI) is a renowned organization in Taiwan and its marketing division has been chosen to handle this project and promote the new product. This paper presents the detailed marketing plan for the promotion and launch of the new product, the analysis of the target market and the competitors of the NTCRI. It also mentions the indicators by which the…
Strategic Marketing Management- Group Strategic Plan
Furthermore, the Wii box offers access to popular movie sites such as Netflix, thereby enhancing user experience (Nintendo , 2013). The “Wii U” is an extension of the “Wii” product line which is designed as the first of its kind product in the Nintendo range to support high definition graphics with high storage capacity and supporting features such as touch screen and HDMI input (Nintendo…