International Strategic Marketing Plan: Dried Fish from UAE to Brazil - Essay Example

Extract of sample
International Strategic Marketing Plan: Dried Fish from UAE to Brazil

One of the major factors that are to be considered while marketing of food related products would be heath. Hence another benefit to be provided by the product along with taste and variations would be health. Another benefit that could be provided by the product could be easy to process. As compared to traditional food products such products can be easily processed with ease within a short period of time. Actual Product The actual product is the tangible part of the product which can be seen and touched by the customers. One of the parts of the actual product could be the small sliced fishes which would save the time of the customers. Also the nature of the product is dry and hence it could take from one place to another with relative ease. A part from these another major factor of the actual product would be packaging. The product should package in an attractive fashion with colours that are attractive yet have an environment friendly image. Green would an ideal colour. A part from this packaging should also be used by the company to provide all the relevant information. Due to the nature of the product the customers may look for information such as processing date, expiry date, ingredients used. All these information should be mentioned in a user friendly manner. A part from this the environment friendliness of the material used in packaging could be conveyed. ...
Download paper

Summary

International Strategic Marketing Plan: Dried Fish from UAE to Brazil Executive Summary Product Three levels of Products The company produces dried sea food in the form of salted, smoked, pickled and frozen forms. However, the offerings of the company can be best explained by using the three levels of products…
Author : schimmelkyler
Download 1

Related Essays

Strategic Marketing Plan
The valley of Swat is known for its amazing natural beauty and therefore there is a huge attraction for domestic and international tourists. In order to resume tourism in the valley after the removal of terrorists hold, this report presents a three year long marketing strategy which is categorized into three phases. The first phase will focus on attracting domestic tourists; the second will focus on domestic and international tourists, while the third phase will concentrate only on attracting international tourists towards Swat valley. The marketing plan presents an overview of the financial...
15 pages (3765 words) Essay
International and strategic marketing
This paper describes the rise of the recorded-music industry, the emergence of disruptive technologies and the effect of this disruption on the marketing strategies of today’s recording industry companies. The marketing strategies are discussed in perspective of the 7Ps of marketing. 3Ps are identified and analysed as potential channels for implementing marketing strategies that could mitigate the threat to recording industry’s digital music sales posed by free and illegal peer-to-peer (P2P) file-sharing websites. Table of Contents Executive summary 1 Table of Contents 2 2.0.Marketing...
16 pages (4016 words) Essay
SABMiller Strategic Marketing Plan
SABMiller’s vision is to be the most admired company in the global beer industry; they are slowly accomplishing this by becoming the world’s largest brewers. SABMiller own over 200 brands of beer, they employ around 70,000 people in 75 countries, on top of this they are also the largest bottlers of coca-cola products. In Australia, SABMiller own over 58 beer and cider brands that are in the Australian Market. In late 2011, SABMiller bought out Fosters Group Limited which provided them exposure to the Australian beer and cider market. SABMiller believe that their competitive edge comes from...
4 pages (1004 words) Lab Report
Strategic Marketing Plan
Air Asia is currently going through the preliminary merger processes with Malaysian Airlines and Air Asia X, as the business attempts to diversify its competitive advantages. Air Asia X is currently a low-performing carrier in its operating market and the intent of this merger is to consolidate technological and maintenance expertise to achieve short-run cost savings synergies. The Malaysian scenario, in its early stages, is a strategic alliance which will be providing Air Asia with shared resources, including staff and fleet, that will expand its brand presence in new markets for a new...
4 pages (1004 words) Research Paper
Strategic marketing plan
The National Taiwan Craft Research Institute (NTCRI) is a renowned organization in Taiwan and its marketing division has been chosen to handle this project and promote the new product. This paper presents the detailed marketing plan for the promotion and launch of the new product, the analysis of the target market and the competitors of the NTCRI. It also mentions the indicators by which the organization would be able to measure the performance of the product after it has been marketed. Table of Contents International designers are increasingly showing inclination towards utilising the...
18 pages (4518 words) Research Paper
Strategic Marketing Management of Nintendo
The researcher of this essay focuses on the analysis of the current business products and product lines that the Nintendo uses to gain benefits today. Nintendo seems to have used the latter with majority of its products carrying the “Nintendo” label. The product lines include the Nintendo Wii U, Wii, Nintendo 3DS as well as services such as Club Nintendo and Video Games. The Nintendo Wii comprises is a hardware – game box that is motion controlled and allows users to play games on it. The researcher presents tdifferent products of the company and states that the company also sells video...
5 pages (1255 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!