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International Strategic Marketing Plan: Dried Fish from UAE to Brazil
Pages 20 (5020 words)
International Strategic Marketing Plan: Dried Fish from UAE to Brazil Executive Summary Product Three levels of Products The company produces dried sea food in the form of salted, smoked, pickled and frozen forms. However, the offerings of the company can be best explained by using the three levels of products.
One of the major factors that are to be considered while marketing of food related products would be heath. Hence another benefit to be provided by the product along with taste and variations would be health. Another benefit that could be provided by the product could be easy to process. As compared to traditional food products such products can be easily processed with ease within a short period of time. Actual Product The actual product is the tangible part of the product which can be seen and touched by the customers. One of the parts of the actual product could be the small sliced fishes which would save the time of the customers. Also the nature of the product is dry and hence it could take from one place to another with relative ease. A part from these another major factor of the actual product would be packaging. The product should package in an attractive fashion with colours that are attractive yet have an environment friendly image. Green would an ideal colour. A part from this packaging should also be used by the company to provide all the relevant information. Due to the nature of the product the customers may look for information such as processing date, expiry date, ingredients used. All these information should be mentioned in a user friendly manner. A part from this the environment friendliness of the material used in packaging could be conveyed. ...
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