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Public Relations - Essay Example

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ORGANIZATIONAL FUNCTIONS OF PUBLIC RELATIONS The focus of organizational functions of public relations is in protecting the company’s reputation and making sure that it maintains a cordial relation with its stakeholders. Following are some of the functions of Public Relations department in an organization: INTERNAL RELATIONS This is one of the most important and crucial aspects of public relations. Establishing a bond of trust between the employees and the employers can be a difficult job; however, it is very important. This directly affects the productivity of the organization while at the same creating valuable and irreplaceable assets for the employers (Lordan, 2003). Analysis has indicated that internal relations managers are responsible for internal communication in an organization that particularly focuses on avoidance of any conflicts, as well as resolution as well to ensure good reputation of the organization. Secondly, another imperative function of the internal relations managers is to ensure distribution of information to all members of the organization through company’s newsletter and e-platforms. It has been an observation that such managers also are responsible to arrange and organize different events and activities that work as motivation for the employees. RELATIONS WITH STAKEHOLDERS/INVESTORS It is the prime responsibility of a public relations manager to maintain a healthy relationship between organization and its investors. They make sure that all the relevant data required in maintaining this relationship reaches their investors at time. In addition to that, the manager is also responsible for analysing propositions and decisions for the benefit of the organization as well as stakeholders. The idea of gaining profit maintains stakeholders’ interest in the organization. Other responsibilities of the manager include arranging shareholders meetings, compiling an annual report, making sure that all the deals are legal, and ensuring financial credibility of investors and stakeholders. COMMUNICATIONS RESEARCH Communication research managers are responsible for quantitative and qualitative evaluation of the advertising campaigns. For this purpose, they conduct surveys, content analysis, and interviews with the clients to find out the most efficient means to communicate with the masses. These reports form the basis of the organization’s marketing strategy (Jacquie & Pieczka, 2006). SOCIETAL FUNCTIONS OF PUBLIC RELATIONS Societal functions concentrate on actions that can benefit the society. Every organization has a moral responsiility towards the society; public relation managers are the face of that organization that fulfills these responsibilities on their behalf. There is no denying the fact that the activities of corporate organizations have a signifcant impact on the public as they are the trendsetters and their products inspire people to look up to them (Lamme & Land, 2008). Public relations have two basic societal functions: COMMUNITY RELATIONS It involves evaluating the main community of your target market and making assessments on the basis on their lifestyles, identity, and attitude. Based on these assessmenst programs are developed and executed to gain the trust and acceptance of the community. In short, a business or organiztion cannot fully develop unless it is acknowleged by the community. Public relations make sure ...Show more


Running Head: Public Relations Public Relations INTRODUCTION With the advancement of different forms of media, the importance of public relations in any sector is undeniable. It deals with the exchange of information between a person or organization and general masses…
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Public Relations
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