StudentShare solutions
Triangle menu

Starbucks Marketing Report - Essay Example

Not dowloaded yet

Extract of sample
Starbucks Marketing Report

As the discussion declares Starbucks has successfully entered in several potential international market places with proper realization and understanding of the impact of external environment factors on the business practices. In order to reveal the impact of several external environment factors on the business operation of Starbucks in global market, a PESTLE analysis has been undertaken.
This paper stresses that the political stability of a country is very much important for a global business organization in order to run the business successfully. It has evidenced that; the organization has chosen every single international market place after understanding and examining the political stability of each and every specific country. Moreover, the organization has effectively followed specific industry regulations and rules in every foreign country apart from USA in order to avoid the international political business threat. It has evidenced that, Strabucks has maintained high-level relationship with the government of every business operation and coffee beans producing country. The European financial crisis in 2008-09 and global recession in 2007-08 has affected the global economy drastically. The condition of global economy has suffered from several reasons, such as high taxation level, reduced consumer buying power, low exchange rate of currency in global market place, economic slowdown of several developed and developing country and low disposable income of middle class people. However, several developing countries, such as BRICK Countries has not affected much from the affects of Recession and Financial crisis due to sufficient natural resources and highly controlled administration. Presently, the global economy is recovering from the effect of these economic downturns. The local economic situation and environment within each operation country is shifting towards growth. Therefore, the business output of strabucks is gradually increasing. Social It is becoming global trend to have the taste of coffee in a coffee chain. Moreover, the changing of family patterns in UK, USA and Asian countries have influenced the buyers to consume high quality coffee. Due to high customer preference, the organization is effectively doing their business practices. ...Show more

Summary

This essay talks about Starbucks which is the leading roaster, brand and retailer of specialty coffee in the globe. The organizationj is operating in more than 60 countries with its 20,000 coffee houses. The organization is the number one coffeehouse chain in the globe…
Author : binshilda
Starbucks Marketing Report essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Starbucks Marketing Report"
with a personal 20% discount.
Grab the best paper

Related Essays

Starbucks Company. Audit Report
1.0 Introduction The proper use of business ethics in the management of a company makes it run all the business operations in a manner that respects the company’s stakeholders. Business Ethics according to Crane and Matten (2010:5) is “the study of business situations, activities and decisions where the issues of rights and wrongs are addressed”.
16 pages (4000 words) Essay
Starbucks
The current goals of the company is to maintain the standing of the company as one of the most recognizes as well as respected brands in the world. For achieving its current goals, the company plans to continue on its expansion path primarily focusing on the countries outside United States in retail as well as license store segments.
2 pages (500 words) Essay
Starbucks Corporation
Howard Schultz joined Starbucks in 1982 as director of retail operations and marketing (Starbucks Coffee Company 1). It was during this time that Starbucks started providing restaurants and espresso bars with coffee. In 1984, Starbucks started the coffeehouse concept which eventually became the foundation of II Giomale, a company which Schultz started in 1985 (Starbucks Coffee Company 1).
5 pages (1250 words) Essay
Starbucks marketing report
Various types of Marketing Strategies Starbucks can undertake several types of marketing strategies in order to improve their business performance and overcome several issues. The organization can adopt marketing mix strategy in order to enhance their product, pricing, promotional and distribution strategy.
6 pages (1500 words) Essay
Global Marketing: Starbucks Coffee
With the changing economic environment, factors such as globalization of markets, international economic integration, removal of barriers to business and trade, and increased competition have enhanced the need for new markets. It is one of the most important infrastructure requirements, which is essential for the expansion of opportunities.
3 pages (750 words) Essay
StarBucks
Starbucks does not market its brand as a low-cost service provider. Rather the Starbucks brand is presented as such a company that provide premium quality coffee at a premium price. Starbucks always ensure that
5 pages (1250 words) Essay
Starbucks
The report-writing task has involved analyzing the challenges that is facing the company at the present time and the next few years, drawing conclusions and making recommendations. The findings of this report are presented with the
1 pages (250 words) Essay
Business marketing assignment (Starbucks)
This organization has strong presence in several emerging global places. Starbucks is operating its business practices in several global countries with its 20,891 retail coffeehouse chains. Terrorism is the major political threat affecting the business performance of
6 pages (1500 words) Essay
Marketing Starbucks
hift of the consumers’ behavior towards healthier options; and growing popularity of mobile and online technologies in promoting the brands and offering online ordering and delivery service. Competition in the industry is fierce in relation to both pricing and product offering
9 pages (2250 words) Essay
Starbucks CRM Recommendations report
The IDIC framework is one of the widely used models in CRM due to its ability to provide proper analysis of the various touch points. Starbucks
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation