The development of an export market. - Assignment Example

Only on StudentShare

Extract of sample
The development of an export market.

The emphasis on the sports benefits of the drinks, as an improvement to water and as an aid to intense sports activities that is able to provide adequate hydration and nutrition even to the most demanding and most gifted athletes. It is worth noting that as a product range, the Lucozade brand benefits from insights and inputs from hard core research undertaken on behalf of the brand by universities, sports coaches, practitioners, and nutritionists, under the so-called Lucozade Sports Science Academy. Moreover, the brand is well-known for its marketing tag line, which is about replacing the lost energy from intense physical activities making use of Lucozade. That said, officially the classification is that of Lucozade being a soft drink brand (Answers Corporation 2013; GlaxoSmithKline Group of Companies 2013). In the United States, which is the chosen export market, key competitors in the segment of sports hydration drinks where Lucozade is bound to compete includes Gatorade and Powerade, with the former being the heavyweight brand with the greatest mind share and market share not only in the United States but in many parts of the world, and with the latter being the key competitor brand offered by Coca Cola (Carpenter 2000; Howard 2008; Competitor Group 2013). ...Show more

Summary

The Development of an Export Market Table of Contents I. Introduction 3 II. Marketing Mix (7 Ps) 6 A. Product 6 B. Price 8 C. Place 8 D. Promotion 9 E. People 9 F. Process 10 G. Physical Evidence 10 III. Supply Chain 11 IV. Distribution 11 A. Channel Strategy 11 B…
Author : ankundingtre
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"The development of an export market."
with a personal 20% discount.
Grab the best paper

Related Essays

International Market Entry and Development
The phenomenon of globalization is unquestionably taking place in wide shapes throughout the globe. Those organizations, commonly in the field of international business, mostly discover themselves to be completely ill-equipped for the surroundings they plan to enter into and uninformed regarding the probable hazards that are concerned in the course of action.
5 pages (1250 words) Research Paper
Dinner in the Sky. Export in Pakistan from the UK
Dinner in the Sky. Export in Pakistan from the UK. Dinner in the Sky is a restaurant with its head office in Guildford UK. It presents a unique idea and experience of taking its diners literally to the sky. The restaurant itself if suspended by cables which are operated by cranes on the ground.
11 pages (2750 words) Essay
International Market Entry and Development
Global e-commerce sales are supposed to reach $963 billion by the year 2013 (Davis, 2011). The competitive landscape has changed and the United States has to keep up with the changes worldwide. Currently the top exporter in the world is the emerging economy of China, while the U.S.
4 pages (1000 words) Essay
Export in Pakistan from the UK
as they arise. There are new strategies to be designed and new ways of doing business to be adjusted so that the companies can broaden their vision to take as much possible advantage as possible. The global business activities open doors to various opportunities that a company can benefit.
13 pages (3250 words) Essay
International Market Entry and Development
Organizations that aspire to enter into the global market must adopt an appropriate style of admission into the foreign market in order to render the finest utilization of their reserves. Nevertheless, in spite of its implication, the moves assumed by several organizations in highlighting gainful and serviceable markets amid the global milieu are regularly based on impromptu conclusions and intuition (at worst), instead of an orderly marketplace research to align organizations with fitting foreign markets.
6 pages (1500 words) Essay
International Market Entry and Development
However the general concept is that entry into an international market is for extending the existing business line which will then result in increased revenues for the products which are already available. It is important to also see the reason why market expansion is beneficial; one important reason is the unfulfilled needs and wants.
4 pages (1000 words) Research Paper
Export marketing (US market) opportunity for UK based energy drink.
The high level of technological developments along with a high rate of internet powered connectivity penetration in various corners of the globe has transformed the markets and economies of the world into a well connected and integrated global entity. The evolution of a global world has resulted in the faster evolution and rapid implementation and acceptance of various globalized trends in various developed as well as new economies.
5 pages (1250 words) Assignment
Air Arabia
Despite several competitive advantages the organization faces huge competition from its potential competitors like Fly Emirate regarding the business performance of business class. This part of the report will develop a growth strategy for the business class in Air Arabia to attract the passengers of business class segment.
6 pages (1500 words) Term Paper
Business Planning
Further, the idea also consists of an effective strategy that will help in luring the local people to appreciating this type of company in the industry (Hill et al, 2012). 2. Has effective employee management: The business idea comprises proper
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT