Video Case 1: Chick-fil-A

Video Case 1: Chick-fil-A Assignment example
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Marketing Strategies applied by Chic-fil-A Restaurants Author’s Name Institutional Affiliation Abstract Strategies form the basis of organizations’ success. This therefore is the backbone that drives businesses and careful steps should be taken towards implemented the strategies in order to achieve success.


Decisions made by marketers are based upon their chosen philosophies to their respective markets. Chic-fil-A has followed different philosophical approaches in order to reach and maintain a large number of customers. The first approach Chic-fil-A has relied upon is the marketing concept approach. In this approach the marketer develops a product offering and the entire marketing program to meet the customer base (Jain C, S. , Marketing, planning and Strategy). The marketing of Chic-fil-A is such that it employs its original and other innovative strategies to try and reach her customers. The company has established a large number of restaurants in different locations and this help her reach a large number of customers. Chic-fil-A is well known for its practice of religious value in conducting the business and therefore establishing good contact with a lot of people by treating them accordingly at the company’s restaurants. The marketing concept approach is a philosophy that highly considers the way information flows from marketer to decision makers. Chic-fil-A has employed different marketing strategies that ensure she maintains and acquire a large customer base. One of the strategies the company employs in order to market her products is through taking the initiative of handling the fee burden for needy students at WinShape College. ...
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