Video Case 2: Toyota Prius

Video Case 2: Toyota Prius Assignment example
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Toyota has been able to establish their brand in over 170 countries with 51 production bases around the world. They have learned to identify markets where demand for Toyota vehicles exist and have been successful in achieving globalization and localization in the auto making industry.


This paper will discuss some of the key facts regarding its hybrid model known as Toyota Prius, which is in early stages of its development. Furthermore, more holistic insight regarding Toyota’s marketing scheme, its social trends along with key aspects of the development of Prius will be discussed. A key aspect that was prevalent regarding green energy was the concept of hybrid vehicles. Hybrid vehicles have been the pinnacle as society continues to progress towards a greener environment. (Toyota Motor Sales, 2011) Conducive research proves that hybrid cars are more effective in optimizing and reducing gas emissions in the environment compared to traditional cards. For instance, the renowned Toyota Prius, one of the first hybrid vehicles to hit the market is perfect for an individual that is engaged in commute of hefty traffic. Linebaugh K (2009) insists that the idea of owning a hybrid vehicle seems to be quite attractive for young couples and older parents who are frustrated with the high gas prices. Linebaugh K (2009) In addition, these hybrid vehicles are durable, which means no hassle of emission testing. Without a doubt, this can be an aspect that can be fulfilling for the ever-growing demands of the nation itself. The future of hybrid vehicle looks very bright as scientists continue to develop and optimize these vehicles. ...
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