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Assignment example - McDonald's "Seniors" Restaurant

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Undergraduate
Assignment
Marketing
Pages 3 (753 words)
McDonald’s “Seniors” Restaurant Institution McDonald’s “Seniors” Restaurant Most fast-food restaurants are found in towns where the majority of the population is young and considerably busy. Without much time at their disposal, such urban dwellers are compelled to spend as little time as possible at restaurants during their meal times…

Extract of sample

These elderly people do not have much to do, and can therefore comfortably spend half their day at her restaurant. According to the case, Quinn’s decision to accommodate her senior customers’ needs by allowing them to spend unlimited time at the restaurant does not improve the image of her McDonald’s franchise. Instead, it tarnishes it, and makes her restaurant appear like a rendezvous point for the old people in her town. The seniors spend a lot more time interacting within the facility than they do making actual purchases. They remain there for hours and fill up the chairs that would have otherwise been occupied by a consecutive number of people. If this trend continues, then Quinn’s profits may plummet. This is because the opportunity cost incurred per chair during these periods is too high to be overlooked. In addition, younger customers may also not want to be associated with a restaurant that has a predominantly elderly crowd. On the other hand, Quinn has successfully established a niche market for herself within the elderly population in her town. She is assured that she can rely on this crowd to bring in the bulk of her income. ...
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