Got a tricky question? Receive an answer from students like you! Try us!

McDonald's "Seniors" Restaurant - Assignment Example

Only on StudentShare
Undergraduate
Author : reubenconn
Assignment
Marketing
Pages 3 (753 words)

Summary

McDonald’s “Seniors” Restaurant Institution McDonald’s “Seniors” Restaurant Most fast-food restaurants are found in towns where the majority of the population is young and considerably busy. Without much time at their disposal, such urban dwellers are compelled to spend as little time as possible at restaurants during their meal times…

Extract of sample
McDonald's "Seniors" Restaurant

These elderly people do not have much to do, and can therefore comfortably spend half their day at her restaurant. According to the case, Quinn’s decision to accommodate her senior customers’ needs by allowing them to spend unlimited time at the restaurant does not improve the image of her McDonald’s franchise. Instead, it tarnishes it, and makes her restaurant appear like a rendezvous point for the old people in her town. The seniors spend a lot more time interacting within the facility than they do making actual purchases. They remain there for hours and fill up the chairs that would have otherwise been occupied by a consecutive number of people. If this trend continues, then Quinn’s profits may plummet. This is because the opportunity cost incurred per chair during these periods is too high to be overlooked. In addition, younger customers may also not want to be associated with a restaurant that has a predominantly elderly crowd. On the other hand, Quinn has successfully established a niche market for herself within the elderly population in her town. She is assured that she can rely on this crowd to bring in the bulk of her income. ...
Download paper
Not exactly what you need?

Related Essays

Marketing McDonald's in India
Ltd. Ever since its launch; there has been significant amount of internal and external threats that have been faced by the brand on a regular basis. The SWOT Analysis Strengths: The brand McDonalds presents the American culture in the customized Indian menus, which is a huge take home for Indian consumers. The big and established brand name of McDonald’s has become a part of the lifestyle of today’s India, and youngsters in the age group of 18 -25 finds it as an enriching and satisfying experience while satisfying their taste buds.
20 pages (5020 words)
McDonald's Corporation
The four P’s; product, place, pricing and promotion of the marketing mix have been very effectively integrated to develop a comprehensive, innovative and competitive marketing strategy which tends to be the backbone of the company’s accomplishments over the years. Thus, the marketing model of McDonalds is certainly a striking one which can be followed effectively by other companies existing in the service industry McDonald’s Corporation with its headquarters in Oak Brook, USA is the worldwide leading chain of fast food restaurants. It operates in 119 countries serving more than 33,000…
4 pages (1004 words)
McDonald's Strategic Analysis
Company Description: McDonald’s was found by an entrepreneur Ray Kroc. McDonald’s has a magic formula that has made McDonald’s what is it today. The organization believes that behind any successful product and behind any successful idea there should be one-part of inspirations and four-parts of perspiration. “Grinding it out” is the strategy that is in engraved in the culture of McDonald’s. By grinding it out McDonald’s means to show tremendous determination and hard work in order solve all the problems that may arise in the working operations or at the back-office operations of…
4 pages (1004 words)
Competitor Analysis- Mcdonald's
It operates correspondingly through a chain of restaurants, company operated and franchised across the world. Michael Porter presented a framework for analyzing competitor. The key aspects that Porter discussed are Competitors objective, Competitors assumptions, Competitors strategy and his Capabilities. In simple terms one should analyze his competitor’s strengths and weaknesses to draft his own strategy. Although both the fast food giants belong to the same family, but have specialization in different nature of products served. McDonald’s are famous for their Hamburgers and other’s in…
Marketing - McDonald's Restaurant
This paper talks about the short story and popularity of the restaurant. McDonald’s Commercial from the year 1967 is rhetoric to put McDonald’s on the market. In McDonald’s commercial, it seems that they, in fact, wanted to give emphasis to respectability. It points out how children are not expected to talk to unfamiliar persons, and are not allowed to take things such as foodstuff from unfamiliar persons. It has not just the children articulating this, but McDonald himself pronounces it. By carrying this out, they are attempting to depict themselves as an organization with far above the…
5 pages (1255 words)
McDonald's Organizational Change
tariffs, export fees and even import quotas. There has been a reduced restriction on the movements of capital from one country to another together with investment. These changes has increased comparative advantages of various companies that are currently rushing to open up various branches in the world as it has become easy to manage them due to increased information flow and improved technology. One of the companies that have recorded tremendous changes over the past decade is MacDonald’s company. The company deals with fast foods a sector that faces a lot of competition as result of…
8 pages (2008 words)
McDonald's
They have done an appropriate marketing mix strategy over the product, price, place and promotion in order to satisfaction of customers. The promotional activities may have attracted but delivering according to the advertisings is the most critical part of a company. McDonald’s has created a strong brand value by keeping their brand promises. The quick service, get-up of outlets, product quality has kept the things simple for the organization. People choose McDonald’s for several reasons like corporate meeting, family and friends get together, celebrating birthday parties and many more…
4 pages (1004 words)